11 STRAND NEWCO LIMITED

Reference number: 121328

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Authorisation being cancelled

This firm has asked the FCA to cancel its authorisation. It is still in force until the FCA processes the application, so existing business keeps its protection, but its regulated work is winding down.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Also trades as
  • Punter Southall

Company details

From the company's Companies House record.

Company name
PENSION POTENTIAL LIMITED
Company number
00873463
Company status
Active
Company type
Private limited company
Incorporated
10 March 1966 (60 years old)
Registered office
11 Strand, London, WC2N 5HR
Nature of business
  • Other activities auxiliary to insurance and pension funding (SIC 66290)

Current directors and secretaries

Name Role Born Appointed
Steven Paul Butler Director Feb 1970 22 Jun 2015
Jonathan Dominic Punter Director May 1957 20 Jun 2017
Gary Andrew Davidson Director Feb 1966 11 Jan 2023

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Sell or arrange insurance FSCS may apply
    Eligible insurance claims may be FSCS-protected, often 90%, or 100% for compulsory or long-term cover.
  • Advise on or arrange mortgages FSCS may apply
    Mortgage advice and arranging may be FSCS-covered, up to the limit that applies.

Check your FSCS cover →

Show FCA detail (6 permissions)
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Advising on P2P agreements
  • Advising on Pension Transfers and Pension Opt Outs
  • Arranging (bringing about) deals in investments
  • Assisting in the administration and performance of a contract of insurance
  • Making arrangements with a view to transactions in investments

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

Previously registered as

The FCA register holds 4 earlier registered names for this firm. A registered name changes when a firm rebrands, and a partnership's changes whenever its partners do.

  • City Assurance Consultants Limited
  • Pension Potential Limited
  • PSFM (City Assurance Consultants) Limited
  • Punter Southall Defined Contribution Consulting Limited

Names it no longer trades under

This firm has retired 14 trading names. If you were contacted under one of these, the name did belong to this firm, but check the current details above before going ahead.

Show the retired names
  • Aspire
  • Aspire to Retire
  • City Assurance Consultants
  • Pension Potential
  • PSFM
  • PSFM (CAC)
  • Punter Southall Aspire
  • Punter Southall Aspire Financial Planning
  • Punter Southall Coleman
  • Punter Southall DC Consulting
  • Punter Southall Focus
  • Punter Southall Health & Protection
  • Punter Southall International
  • Punter Southall JDP

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Common questions

Frequently asked questions

Is 11 STRAND NEWCO LIMITED FCA authorised?
11 STRAND NEWCO LIMITED (FRN 121328) is on the FCA register, but its authorisation is changing (authorisation being cancelled). Check the register before dealing with it.
Is my money safe with 11 STRAND NEWCO?
It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about 11 STRAND NEWCO to the Financial Ombudsman Service, free of charge.
Is 11 STRAND NEWCO a scam or clone?
11 STRAND NEWCO is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is 11 STRAND NEWCO's Firm Reference Number (FRN)?
11 STRAND NEWCO's FRN is 121328. You can verify it on the FCA register.