1st sure Ltd

Reference number: 501781

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Appointed representative

This firm does not hold FCA authorisation of its own. It acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

MIDWAY INSURANCE SERVICES LIMITED Reference number: 303945 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • 1st sure Ltd (FRN 501781) is an AR of MIDWAY INSURANCE SERVICES LIMITED (FRN 303945). When you use 1st sure's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from 1st sure, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Also trades as
  • 1st Sure Flats

Company details

From the company's Companies House record.

Company name
1ST SURE LIMITED
Company number
05993092
Company status
Active
Company type
Private limited company
Incorporated
9 November 2006 (19 years old)
Registered office
6 Station Close, Potters Bar, EN6 1TL, England
Nature of business
  • Non-life insurance (SIC 65120)

Current directors and secretaries

Name Role Born Appointed
Carole Elizabeth Davies Director Mar 1970 9 Nov 2006
Oliver Bartlam Shelton Director Mar 1970 9 Nov 2006
Paul Stuart Robertson Director Jan 1967 6 Nov 2025
Carole Elizabeth Davies Secretary Not published 9 Nov 2006

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through MIDWAY INSURANCE SERVICES LIMITED, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

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Common questions

Frequently asked questions

Is 1st sure Ltd FCA authorised?
1st sure Ltd (FRN 501781) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for 1st sure?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. 1st sure Ltd (FRN 501781) is an AR of MIDWAY INSURANCE SERVICES LIMITED (FRN 303945). When you use 1st sure's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from 1st sure, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with 1st sure?
Protection works through MIDWAY INSURANCE SERVICES LIMITED, the principal firm responsible for 1st sure's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is 1st sure a scam or clone?
1st sure is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is 1st sure's Firm Reference Number (FRN)?
1st sure's FRN is 501781. You can verify it on the FCA register.