A A Zelley Ltd

Reference number: 1017219

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Noble Insurance Services Ltd Reference number: 305884 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • A A Zelley Ltd (FRN 1017219) introduces customers to Noble Insurance Services Ltd (FRN 305884). Any regulated advice or arranging is done by the principal, not A A Zelley.
  • Example: if A A Zelley refers you to a financial adviser, the advice should come from the principal firm, not from A A Zelley itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Same company

This company holds another FCA record

A company can hold several FCA records, covering different parts of its business, and each one carries its own permissions and protection. The reference number you were given decides which record applies to you.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Verified phone number

    01603 627347

  • Verified address

    F J Zelley (Norwich) Ltd, 2 Fishers Lane, Norwich, Norfolk, NR2 1ET, United Kingdom

Company details

From the company's Companies House record.

Company number
15456978
Company status
Active
Company type
Private limited company
Incorporated
31 January 2024 (2 years old)
Registered office
2 Fishers Lane, Norwich, Norfolk, NR2 1ET, England
Nature of business
  • Retail sale of watches and jewellery in specialised stores (SIC 47770)
  • Retail sale of antiques including antique books in stores (SIC 47791)
  • Retail sale of other second-hand goods in stores (not incl. antiques) (SIC 47799)

Current directors and secretaries

Name Role Born Appointed
Alexis Zelley Director Feb 1983 31 Jan 2024
Alistair Zelley Director Jan 1987 31 Jan 2024

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through Noble Insurance Services Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

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Common questions

Frequently asked questions

Is A A Zelley Ltd FCA authorised?
A A Zelley Ltd (FRN 1017219) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for A A Zelley?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. A A Zelley Ltd (FRN 1017219) introduces customers to Noble Insurance Services Ltd (FRN 305884). Any regulated advice or arranging is done by the principal, not A A Zelley. Example: if A A Zelley refers you to a financial adviser, the advice should come from the principal firm, not from A A Zelley itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with A A Zelley?
Protection works through Noble Insurance Services Ltd, the principal firm responsible for A A Zelley's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is A A Zelley a scam or clone?
A A Zelley is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is A A Zelley's Firm Reference Number (FRN)?
A A Zelley's FRN is 1017219. You can verify it on the FCA register.