Alpha Kitchens (South Wales) Limited

Reference number: 732402

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

The FCA register does not name a principal for this firm.

What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Alpha Kitchens (South Wales) Limited (FRN 732402) is listed as an introducer appointed representative, but the register does not show its principal firm here. Check the FCA register before sharing your details.
  • Example: if Alpha Kitchens (South Wales) refers you to a financial adviser, the advice should come from the principal firm, not from Alpha Kitchens (South Wales) itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Also trades as
  • Alpha Kitchens & Bedrooms

Company details

From the company's Companies House record.

Company number
04324160
Company status
Active
Company type
Private limited company
Incorporated
16 November 2001 (24 years old)
Registered office
Inspiration House, Williams Place Cardiff Road, Upper Boat Pontypridd, Rhondda Cynon Taff, CF37 5BH
Nature of business
  • Other retail sale of new goods in specialised stores (not commercial art galleries and opticians) (SIC 47789)

Current directors and secretaries

Name Role Born Appointed
Keith Pellow Director Sep 1971 1 Nov 2024
Harvey Pellow Director Nov 1998 1 Nov 2024

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

Names it no longer trades under

This firm has retired 5 trading names. If you were contacted under one of these, the name did belong to this firm, but check the current details above before going ahead.

Show the retired names
  • Alpha
  • Alpha Bathrooms
  • Alpha Bedrooms
  • Alpha Kitchens
  • A-Trade

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Common questions

Frequently asked questions

Is Alpha Kitchens (South Wales) Limited FCA authorised?
Alpha Kitchens (South Wales) Limited (FRN 732402) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Alpha Kitchens (South Wales)?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Alpha Kitchens (South Wales) Limited (FRN 732402) is listed as an introducer appointed representative, but the register does not show its principal firm here. Check the FCA register before sharing your details. Example: if Alpha Kitchens (South Wales) refers you to a financial adviser, the advice should come from the principal firm, not from Alpha Kitchens (South Wales) itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with Alpha Kitchens (South Wales)?
Protection works through the principal firm responsible for Alpha Kitchens (South Wales)'s regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is Alpha Kitchens (South Wales) a scam or clone?
Alpha Kitchens (South Wales) is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is Alpha Kitchens (South Wales)'s Firm Reference Number (FRN)?
Alpha Kitchens (South Wales)'s FRN is 732402. You can verify it on the FCA register.