APG Digital Limited

Reference number: 967161

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

ASSURA FINANCIAL LTD Reference number: 795982 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • APG Digital Limited (FRN 967161) introduces customers to ASSURA FINANCIAL LTD (FRN 795982). Any regulated advice or arranging is done by the principal, not APG Digital.
  • Example: if APG Digital refers you to a financial adviser, the advice should come from the principal firm, not from APG Digital itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Verified phone number

    0330 010 0210

  • Verified address

    7 Portman Mews, 3rd Floor Offices, London, W1H 6AY, United Kingdom

Also trades as 14 other names
  • Beat Your Broker
  • Compare Cover
  • Consumer Economics
  • Cover Cloud
  • Dad Protect
  • Home Smith Mortgage
  • Mom Protect
  • Mortgage Cloud
  • Mortgage Dad
  • Mortgage Mom
  • Protect for Less
  • Quick Quote Life
  • Quick Quote Mortgage
  • Sure Cover

Company details

From the company's Companies House record.

Company number
13604484
Company status
Active
Company type
Private limited company
Incorporated
6 September 2021 (4 years old)
Registered office
86 Gloucester Place, London, W1U 6HP, United Kingdom
Nature of business
  • Other information technology service activities (SIC 62090)

Current directors and secretaries

Name Role Born Appointed
Charles John Donley Director Nov 1972 6 Sep 2021

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through ASSURA FINANCIAL LTD, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

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Common questions

Frequently asked questions

Is APG Digital Limited FCA authorised?
APG Digital Limited (FRN 967161) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for APG Digital?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. APG Digital Limited (FRN 967161) introduces customers to ASSURA FINANCIAL LTD (FRN 795982). Any regulated advice or arranging is done by the principal, not APG Digital. Example: if APG Digital refers you to a financial adviser, the advice should come from the principal firm, not from APG Digital itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with APG Digital?
Protection works through ASSURA FINANCIAL LTD, the principal firm responsible for APG Digital's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is APG Digital a scam or clone?
APG Digital is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is APG Digital's Firm Reference Number (FRN)?
APG Digital's FRN is 967161. You can verify it on the FCA register.