Assured Financial Services Ltd

Reference number: 462633

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Appointed representative

This firm does not hold FCA authorisation of its own. It acts under a principal firm, which is legally responsible for its regulated business.

The FCA register does not name a principal for this firm.

What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Assured Financial Services Ltd (FRN 462633) is listed as an appointed representative, but the register does not show its principal firm here. Find the principal on the FCA register before dealing with this firm.
  • Example: if you take financial advice from Assured Financial Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Verified phone number

    0151 424 5100

  • Verified address

    204a Liverpool Road, Widnes, Cheshire, WA8 7HY, United Kingdom

Company details

From the company's Companies House record.

Company number
05634747
Company status
Active
Company type
Private limited company
Incorporated
24 November 2005 (20 years old)
Registered office
555 Smithdown Road, Liverpool, Merseyside, L15 5AF
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Current directors and secretaries

Name Role Born Appointed
Paul Edward Myler Director Nov 1972 1 May 2008
Dean Andrew Tyrrell Director Jan 1965 23 Feb 2009
Paul Edward Myler Secretary Not published 1 May 2008

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

Previously registered as

The FCA register holds one earlier registered name for this firm. A registered name changes when a firm rebrands, and a partnership's changes whenever its partners do.

  • Assured Mortgage Services Ltd

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Common questions

Frequently asked questions

Is Assured Financial Services Ltd FCA authorised?
Assured Financial Services Ltd (FRN 462633) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Assured Financial Services?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Assured Financial Services Ltd (FRN 462633) is listed as an appointed representative, but the register does not show its principal firm here. Find the principal on the FCA register before dealing with this firm. Example: if you take financial advice from Assured Financial Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with Assured Financial Services?
Protection works through the principal firm responsible for Assured Financial Services's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is Assured Financial Services a scam or clone?
Assured Financial Services is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is Assured Financial Services's Firm Reference Number (FRN)?
Assured Financial Services's FRN is 462633. You can verify it on the FCA register.