Atlanta Insurance Intermediaries Limited
Reference number: 309599
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Authorised by the FCA
This firm is on the FCA register and authorised to carry out regulated activities.
Identity
Check their details
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Verified website
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Verified phone number
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Verified address
Embankment West Tower, 101 Cathedral Approach, Salford, Greater Manchester, M3 7FB, United Kingdom
Also trades as 28 other names, search them
- Autonet
- autonet business
- Be Wiser
- Drive Wiser
- Entire Cover
- Healthy Pets
- Insurance4carhire
- Insurance4CarHire.com
- Insurance4CarHire.co.uk
- Insure4excess
- Insuremyvanhire
- Mackenzie Hodgson
- Marmalade
- Only Smart Drivers at Swinton
- Safeguard
- Scenic
- Scenic Motorhome and Caravan Specialists
- Simple Landlords
- Swinton
- Swinton Business
- Swinton Classic
- Swinton Commercial
- Swinton Essentials
- Swinton Group
- Swinton Insurance
- Swinton Premier
- Swinton Staff Sales
- Swinton Van
Company details
From the company's Companies House record.
- Company number
- 00756681
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 5 April 1963 (63 years old)
- Registered office
- Embankment West Tower, 101 Cathedral Approach, Salford, M3 7FB, United Kingdom
- Nature of business
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- Non-life insurance (SIC 65120)
Current directors and secretaries
| Name | Role | Born | Appointed |
|---|---|---|---|
| Emma Jane Rawlinson | Director | Sep 1980 | 7 Mar 2025 |
| Feilim Mackle | Director | Jul 1967 | 1 Aug 2025 |
| Tushar Surendra Patel | Director | Oct 1972 | 1 Aug 2025 |
| Kartina Tahir Thomson | Director | May 1976 | 18 Sep 2025 |
| Mark Winlow | Director | Apr 1962 | 2 Jan 2026 |
| Christopher James Payne | Secretary | Not published | 26 Jun 2024 |
Activities and protection
What they can do, and how you are protected
- Give regulated advice FSCS may applyA claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
- Manage or trade investments FSCS may applyEligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
- Sell or arrange insurance FSCS may applyEligible insurance claims may be FSCS-protected, often 90%, or 100% for compulsory or long-term cover.
- Lend or arrange credit No FSCS coverConsumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
Show FCA detail (10 permissions)
- Advising on investments (except on Pension Transfers and Pension Opt Outs)
- Arranging (bringing about) deals in investments
- Assisting in the administration and performance of a contract of insurance
- Credit Broking
- Dealing in investments as agent
- Debt Administration
- Debt-collecting
- Entering into regulated credit agreement as Lender (Excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)
- Exercising/having right to exercise lender's rights and duties under a regulated credit agreement (excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)
- Making arrangements with a view to transactions in investments
Limits on what they may do
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Voluntary Requirement
1. The Firm must not, without prior written consent of the FCA, take any steps (whether directly or through any other person) that would result in the total number of in force policies exceeding the policy limit. 2. The Firm must maintain an agreed sum of funds.
Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Track record
Action taken against them, and what customers complained about
2 fines between 2009 and 2013, £8.15m in total. This is part of the official register record and is worth reviewing before going ahead.
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Fined £7.38m on 16 July 2013
On 16 July 2013, the Financial Conduct Authority (the FCA) fined Swinton Group Limited (Swinton) £7,380,400 for breaching Principles 3 (Management and control), 6 (Customers' interests) and 7 (Communications with clients) of the FCA's Principles for Businesses. Between April 2010 and April 2012, Swinton adopted an aggressive sales strategy which focused on maximising sales at the expense of treating customers fairly. Specifically in relation to its telephone sales of monthly add-on insurance policies, personal accident, breakdown and home emergency products (the monthly policies), Swinton failed to: (1) pay due regard to the information needs of its customers at the point of sale; (2) take reasonable care to organise and control its compliance procedures with regard to the monthly policies responsibly and effectively; and (3) pay due regard to the interests of its customers and treat them fairly.
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Fined £770,000 on 28 October 2009
On 28 October 2009 the FSA imposed a financial penalty of £770,000 on Swinton Group Limited (Swinton) in respect of breaches of Principles 3, 6, 7 and 9 of the FSA's Principles for Businesses and associated rules between December 2006 and March 2008 (the Relevant Period) in relation to advised sales of single premium payment protection insurance (PPI). Swinton agreed to settle at an early stage of the FSA's investigation. It therefore qualified for a 30% (stage 1) reduction in penalty, pursuant to the FSA's executive settlement procedures. Were it not for this discount, the FSA would have imposed a financial penalty of £1,100,000 on Swinton. The breaches relate to Swinton's failure: (a) take reasonable care to organise and control its affairs responsibly and effectively, with adequate risk management systems (Principle 3); (b) pay due regard to the interests of its customers and treat them fairly (Principle 6); (c) pay due regard to the information needs of its clients, and communicate information to them in a way which is clear, fair and not misleading (Principle 7); and (d) to take reasonable care to ensure the suitability of its advice and discretionary decisions for any customer who is entitled to rely upon its judgement (Principle 9). In addition, the firm has breached a number of the rules contained in the parts of the FSA Handbook (the Handbook) entitled Insurance: Conduct of Business (ICOB) and equivalent provisions which replaced ICOB on 6 January 2008, entitled Insurance: Conduct of Business sourcebook(ICOBS).
Previously registered as
The FCA register holds one earlier registered name for this firm. A registered name changes when a firm rebrands, and a partnership's changes whenever its partners do.
- Swinton Group Ltd
Names it no longer trades under
This firm has retired 258 trading names. If you were contacted under one of these, the name did belong to this firm, but check the current details above before going ahead.
Show the retired names
- 10 Plus
- 1 A1 No Frills
- 1 Claims
- 1st A1 3Plus
- 1st A1 Brand Direct
- 1st A1 Petite Small Car Insurance Services
- 1st Advantage
- 1st Broker
- 1st Call Colonnade Direct
- 1st Call French Connection
- 1st Call Small Quote
- 1st Lady
- 1st Policy
- 1st Quote Insurance Centre
- 3 Plus
- 3 Plus Direct
- 3rd Party
- 4 Her
- 4 Women
- All German
- All Quotes
- Amber Valley
- Andinsure
- Annette Lockyer
- Annette Lockyer Insurance Services
- Armstrongs
- Arnotts
- Ask Swinton
- A to Z Direct
- A to Z Insurance Services
- A to Z Insurance Solutions
- Auto Insurance Services
- Autolink Direct
- Autonet Business
- Avanta
- Back 2 Basics
- Bike Line Direct
- Bikers World
- Boutique
- Brand Direct
- Brokers Choice
- Brooksure Personal Lines
- Budget
- Bullseye
- Business Plan In Annex 1
- Business World
- Callb4business
- Call B for Business
- Call B for Business Insurance 0800 123 5987
- Call I for Business Insurance 0800 123 5789
- Cambourne Insurance Services
- Carcroft Insurance Services
- Car n Home
- Carole Nash
- Challenge Swinton
- Cheaper 4 U Direct
- Choicequote Personal Insurance
- Clean Record
- Colonnade
- Colonnade Basics
- Colonnade Direct
- Colonnade Insurance Brokers
- Colonnade Insurance Services Direct
- Countrywide Claims Recovery
- CV Southerden & Co
- Cwmbran Insurance Centre
- Daily Cover
- David Allsup
- David Tattersley Insurance Services
- Deansgate Taxis
- Direcet Rescue
- Direct Colonnade
- Direct Swinton
- Diva
- Diveguard
- Drive It Down
- Driver Legal Protection
- Drivers World
- Dunfermline Insurance Consultants
- Easi-Pay
- Eastern Insurances
- Embro Mallett
- Equity Insurance Brokers
- Express Insurance Services
- Fairfield Insurance Services
- Flanagan & Sons
- Freedom for Women
- Full Monty
- Golden
- Go Swinton
- Graysons
- GTI Insurance Services
- Gwyn Roberts (Insurance Brokers)
- Hara Hill Wason
- Hara Hill Wason Insurance Services
- Harley-Davidson Insurance Services
- Henry Norman The Insurance Brokers
- Hereward Insurance Services
- HHW Direct
- High Premium Cut
- Holland's
- Holland's Insurance Services
- Insurance4carhire
- Insurance Deals Centre
- Insure4excess
- Insuremyvanhire
- Its4me
- Japanese Car
- John Calvert & C
- John Smith Group
- John Smith Insurance Group
- JPS Personal Lines
- JSJ Insurance Services
- Just Motorcycle Insurance
- Just Motor Insurance
- Kenntett Personal Lines
- Lancashire Financial Services
- Langley
- Lawrences
- Lawrences Insurance Brokers
- Lawson Hill
- Lex Autocentres
- LFS Collection Services
- Local Swinton
- Lo-Mile
- London Driver
- Low Cost Direct
- MacInsure
- Manchester Taxi Direct
- Mature Motorist Direct
- Mens Club Direct
- Men's Quote
- M Foley & Co
- Mike O'Brien Insurance Services
- Motor Insurance Warehouse
- Multiquote Direct
- NE Bike
- No Frills
- O'Kane Gallagher & Co
- Open & Direct Insurance
- Open & Direct Insurance Services
- Open & Direct Insurance Services (Derry)
- Open & Direct Insurance Services (Dungiven)
- Open & Direct Insurance Services (Magherafelt)
- Open & Direct Lifesearch
- Oughtred & Harrison (Personal Insurance Centre)
- Personal Shopper
- Petite Insurance Services
- Petite Small Car Insurance Services
- Platinum Key Cover
- Please Refer To Appendix Vii Of The Regulatory
- Premium Cut
- P.S.
- Rees Insurance Services
- R J Shawcross
- Rockford Business Solutions
- Rockford Insurance Brokers
- Rockford Motor Trade Management
- Rockford Professional Solutions
- Rockford Wholesale Solutions
- R S Weary & Sons
- Sandwell Personal Lines
- Saunders
- Small Quote
- Smart People Budget
- Sole Bay Insurance Services
- South Derbyshire
- Stocksbridge Insurance Brokers
- Supermodel
- Swinton Alnwick
- Swinton Amber Valley
- Swinton Armstrongs
- Swinton Autolink Direct
- Swinton Bikes
- Swinton Brooksure
- Swinton Business Unit
- Swinton Caravan & Motorhome
- Swinton Carcroft
- Swinton Car n Home
- Swinton CDA Financial Services
- Swinton Coach Cover
- Swinton Colonnade
- Swinton Colonnade Insurance Brokers
- Swinton Commercial Unit
- Swinton Cresta
- Swinton CV Southerden
- Swinton David Allsup
- Swinton Dyer & Holmes
- Swinton Elite
- Swinton Embro Mallet
- Swinton Equity
- Swinton Executive Hire Cover
- Swinton Garner Timson
- Swinton Go!
- Swinton Graysons
- Swinton Gwyn Roberts
- Swinton Holland's
- Swinton Home Cover
- Swinton incorporating Allen Insurance Consultants
- Swinton incorporating Barrie Lancaster
- Swinton incorporating Blythin & Brown
- Swinton incorporating D C Sharp Insurance Services
- Swinton incorporating Sayers
- Swinton incorporating The Insurance Centre
- Swinton incorporating Town & Country
- Swinton incorporating Wilson Brokers
- Swinton Insurance
- Swinton Insurance Brokers
- Swinton John D Conroy
- Swinton John Smith Group
- Swinton JPS Personal Lines
- Swinton Kennett Personal Lines
- Swinton Langley
- Swinton Lawson Hill
- Swinton Lifesearch
- Swinton M Foley & Co
- Swinton Motor Cover
- Swinton Motorcycle Unit
- Swinton Motorhomes & Caravans
- Swinton Personal Shopper
- Swinton Platinum Key Cover
- Swinton Sandwell Personal Lines
- Swinton Saunders
- Swinton Shawcross
- Swinton Solebay
- Swinton South Derbyshire
- Swinton Specialist
- Swinton Stocksbridge Insurance Brokers
- Swinton Taxi Division
- Swinton Taxi Unit
- Swinton The Impartial Advice Company
- Swinton TIB
- Swinton Van
- Swinton Vectis
- Swinton W A Ringrose
- Swinton Waveney
- Swinton Westexe (Exeter)
- Swinton WJ Lovie
- Swinton Yellow Insurance Services
- Taxi Direct
- The Impartial Advice Company
- The Insurance Line
- TIB
- Tomlinson Heath Insurance Consultants
- Town & County
- Vale Insurance Services
- Vancom
- Van Direct
- Vectis Insurance Services
- Walmsleys Insurance Brokers
- W A Ringrose
- Waveney
- Waveney Garner Timson Insurance Brokers
- Waveney Insurance Brokers
- W G O'Kane Countrywide
- W G O'Kane Insurance Brokers
- WJ Lovie
- Yellow Insurance Services
Complaints record
In January–June 2025, the Financial Ombudsman Service received 65 new complaints about this firm, and upheld 29% of the ones it decided.
That is below the 31% median for the firms the Ombudsman reports on.
- Insurance 65
A bigger firm receives more complaints simply because it has more customers. FOS complaints data →
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