Avatar MGA Ltd

Reference number: 1024369

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Appointed representative

This firm does not hold FCA authorisation of its own. It acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Pro MGA Solutions Ltd Reference number: 770419 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Avatar MGA Ltd (FRN 1024369) is an AR of Pro MGA Solutions Ltd (FRN 770419). When you use Avatar MGA's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Avatar MGA, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Verified phone number

    07786 272478

  • Verified address

    Suite 737 Lloyd's Of London, 1 Lime Street, London, City Of London, EC3M 7DQ, United Kingdom

Company details

From the company's Companies House record.

Company number
16122619
Company status
Active
Company type
Private limited company
Incorporated
8 December 2024 (1 year old)
Registered office
Suite 737 Lloyd's Of London, One Lime Street, London, EC3M 7DQ, England
Nature of business
  • Activities of insurance agents and brokers (SIC 66220)

Current directors and secretaries

Name Role Born Appointed
Adrian Charles Harold Williams Director Oct 1972 7 Jul 2025
Carla Louise Jordan Director Jun 1974 1 Aug 2025
Gareth Clive Beaver Director Jan 1970 15 Jan 2026
AVATAR HOLDINGS LTD Corporate secretary Not published 8 Dec 2024

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through Pro MGA Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

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Common questions

Frequently asked questions

Is Avatar MGA Ltd FCA authorised?
Avatar MGA Ltd (FRN 1024369) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Avatar MGA?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Avatar MGA Ltd (FRN 1024369) is an AR of Pro MGA Solutions Ltd (FRN 770419). When you use Avatar MGA's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Avatar MGA, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with Avatar MGA?
Protection works through Pro MGA Solutions Ltd, the principal firm responsible for Avatar MGA's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is Avatar MGA a scam or clone?
Avatar MGA is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is Avatar MGA's Firm Reference Number (FRN)?
Avatar MGA's FRN is 1024369. You can verify it on the FCA register.