Avonreach Academy Trust

Reference number: 1004292

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

SME HCI Limited Reference number: 626422 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Avonreach Academy Trust (FRN 1004292) introduces customers to SME HCI Limited (FRN 626422). Any regulated advice or arranging is done by the principal, not Avonreach Academy Trust.
  • Example: if Avonreach Academy Trust refers you to a financial adviser, the advice should come from the principal firm, not from Avonreach Academy Trust itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Verified phone number

    01386 578707

  • Verified address

    Pershore High School, Station Road, Pershore, Worcestershire, WR10 2BX, United Kingdom

Company details

From the company's Companies House record.

Company number
07665364
Company status
Active
Company type
Private company limited by guarantee
Incorporated
10 June 2011 (15 years old)
Registered office
Station Road, Pershore, Worcestershire, WR10 2BX
Nature of business
  • Pre-primary education (SIC 85100)
  • Primary education (SIC 85200)
  • General secondary education (SIC 85310)

Current directors and secretaries

Name Role Born Appointed
Ian Roy Cumming Director Sep 1964 1 Aug 2017
Andrew Hugh Longdon Director Jun 1968 1 Aug 2017
Karen Lesley Rutter Director Jun 1968 13 Feb 2019
Floriane Marie-Ange Fidegnon-Edoh Director Oct 1998 9 Mar 2023
Natalie Winifred Breeze Director Jan 1964 9 Mar 2023
Susan Penelope Christian Director Nov 1962 12 Mar 2024
Michelle Claire Brotherton Director Aug 1977 20 Jan 2025
James Drain Director Dec 1956 20 Jan 2025
Karen Bevan Secretary Not published 1 Sep 2018

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through SME HCI Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

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Common questions

Frequently asked questions

Is Avonreach Academy Trust FCA authorised?
Avonreach Academy Trust (FRN 1004292) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Avonreach Academy Trust?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Avonreach Academy Trust (FRN 1004292) introduces customers to SME HCI Limited (FRN 626422). Any regulated advice or arranging is done by the principal, not Avonreach Academy Trust. Example: if Avonreach Academy Trust refers you to a financial adviser, the advice should come from the principal firm, not from Avonreach Academy Trust itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with Avonreach Academy Trust?
Protection works through SME HCI Limited, the principal firm responsible for Avonreach Academy Trust's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is Avonreach Academy Trust a scam or clone?
Avonreach Academy Trust is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is Avonreach Academy Trust's Firm Reference Number (FRN)?
Avonreach Academy Trust's FRN is 1004292. You can verify it on the FCA register.