Buy IT Direct Ltd

Reference number: 464488

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Appointed representative

This firm does not hold FCA authorisation of its own. It acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

UK Warranty Limited Reference number: 785300 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Buy IT Direct Ltd (FRN 464488) is an AR of UK Warranty Limited (FRN 785300). When you use Buy IT Direct's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Buy IT Direct, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Same company

This company holds another FCA record

A company can hold several FCA records, covering different parts of its business, and each one carries its own permissions and protection. The reference number you were given decides which record applies to you.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Also trades as 5 other names
  • Acer Notebooks
  • Direct TVs
  • Easy Computers
  • Laptops Direct
  • uCover

Company details

From the company's Companies House record.

Company number
04171412
Company status
Active
Company type
Private limited company
Incorporated
2 March 2001 (25 years old)
Registered office
Trident Business Park, Neptune Way, Huddersfield, HD2 1UA, England
Nature of business
  • Retail sale via mail order houses or via Internet (SIC 47910)

Current directors and secretaries

Name Role Born Appointed
Nicholas Harvey Glynne Director Feb 1966 2 Mar 2001
Simon Anthony Barnett Director Apr 1965 24 Apr 2008
Daniel Richard Myers Director Aug 1962 5 Oct 2020

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through UK Warranty Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

Previously registered as

The FCA register holds one earlier registered name for this firm. A registered name changes when a firm rebrands, and a partnership's changes whenever its partners do.

  • Easy Computers Ltd

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Common questions

Frequently asked questions

Is Buy IT Direct Ltd FCA authorised?
Buy IT Direct Ltd (FRN 464488) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Buy IT Direct?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Buy IT Direct Ltd (FRN 464488) is an AR of UK Warranty Limited (FRN 785300). When you use Buy IT Direct's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Buy IT Direct, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with Buy IT Direct?
Protection works through UK Warranty Limited, the principal firm responsible for Buy IT Direct's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is Buy IT Direct a scam or clone?
Buy IT Direct is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is Buy IT Direct's Firm Reference Number (FRN)?
Buy IT Direct's FRN is 464488. You can verify it on the FCA register.