Canoe Wales
Reference number: 1010506
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Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
Responsible principal firm
Noble Insurance Services Ltd Reference number: 305884 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Canoe Wales (FRN 1010506) introduces customers to Noble Insurance Services Ltd (FRN 305884). Any regulated advice or arranging is done by the principal, not Canoe Wales.
- Example: if Canoe Wales refers you to a financial adviser, the advice should come from the principal firm, not from Canoe Wales itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Identity
Check their details
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Verified phone number
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Verified address
Frongoch, Bala, Gwynedd, LL23 7NU, Wales
Company details
From the company's Companies House record.
- Company number
- 02478971
- Company status
- Active
- Company type
- Private company limited by guarantee
- Incorporated
- 9 March 1990 (36 years old)
- Registered office
- Canolfan Tryweryn, Frongoch, Bala, Gwynedd, LL23 7NU
- Nature of business
-
- Activities of other membership organisations not elsewhere classified (SIC 94990)
Current directors and secretaries
| Name | Role | Born | Appointed |
|---|---|---|---|
| James Martin Potter | Director | Mar 1973 | 12 Nov 2024 |
| Megan Hamer-Evans | Director | Apr 1999 | 12 Nov 2024 |
| Richard John Sterry | Director | Apr 1978 | 18 Mar 2025 |
| Michael Frederick Butterfield | Director | Oct 1954 | 25 Apr 2025 |
| Stephen Matthew Wilford | Director | Apr 1979 | 7 Aug 2025 |
| Lisette Sheena Nixon (Dr) | Director | Oct 1967 | 19 Jan 2026 |
| Antony James Morgan | Director | Jan 1987 | 19 Jan 2026 |
| Emily Ann King | Director | Jan 1976 | 19 Jan 2026 |
| Suzanne Bridget Whitaker (Dr) | Director | Nov 1962 | 19 Jan 2026 |
| Rhys David Ernest Green | Director | Aug 1988 | 19 Jan 2026 |
Activities and protection
What they can do, and how you are protected
- Protection through the principal firmProtection works through Noble Insurance Services Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Track record
FCA actions and complaints
No FCA disciplinary action, and no complaints recorded with the Ombudsman.
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Common questions