CAR HIRE (DAY OF SWANSEA) LIMITED

Reference number: 470981

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Appointed representative

This firm does not hold FCA authorisation of its own. It acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

C.E.M. DAY LIMITED Reference number: 308826 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • CAR HIRE (DAY OF SWANSEA) LIMITED (FRN 470981) is an AR of C.E.M. DAY LIMITED (FRN 308826). When you use CAR HIRE (DAY OF SWANSEA)'s services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from CAR HIRE (DAY OF SWANSEA), complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Verified phone number

    01792 222111

  • Verified address

    Swansea Road, Garngoch, Gorseinon, Swansea, Swansea, SA4 4LL, United Kingdom

Also trades as 5 other names
  • Days Fleet
  • Days Fleet Personal Choice
  • Day's Leasing
  • Days Rental
  • Days Trade Centre

Company details

From the company's Companies House record.

Company number
00571025
Company status
Active
Company type
Private limited company
Incorporated
31 August 1956 (69 years old)
Registered office
Swansea Road, Gorseinon, Swansea, SA4 4LL
Nature of business
  • Renting and leasing of cars and light motor vehicles (SIC 77110)

Current directors and secretaries

Name Role Born Appointed
Aled Rolfe Williams Director May 1964 1 Aug 2009
Michael Vincent Mccarry Director Oct 1966 1 Aug 2009
Russell David Day Director Apr 1970 31 Oct 2017
Grant William Matthews Director Jun 1981 31 Mar 2021
Jillian Day Director Jun 1953 Not published
Graham Manton Day Director Nov 1944 Not published
Leighton Davies Secretary Not published 31 Mar 2021

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through C.E.M. DAY LIMITED, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

Previously registered as

The FCA register holds 2 earlier registered names for this firm. A registered name changes when a firm rebrands, and a partnership's changes whenever its partners do.

  • Car Hire (Day of Swansea) Ltd
  • Car Hire (Day or Swansea) Ltd

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Common questions

Frequently asked questions

Is CAR HIRE (DAY OF SWANSEA) LIMITED FCA authorised?
CAR HIRE (DAY OF SWANSEA) LIMITED (FRN 470981) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for CAR HIRE (DAY OF SWANSEA)?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. CAR HIRE (DAY OF SWANSEA) LIMITED (FRN 470981) is an AR of C.E.M. DAY LIMITED (FRN 308826). When you use CAR HIRE (DAY OF SWANSEA)'s services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from CAR HIRE (DAY OF SWANSEA), complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with CAR HIRE (DAY OF SWANSEA)?
Protection works through C.E.M. DAY LIMITED, the principal firm responsible for CAR HIRE (DAY OF SWANSEA)'s regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is CAR HIRE (DAY OF SWANSEA) a scam or clone?
CAR HIRE (DAY OF SWANSEA) is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is CAR HIRE (DAY OF SWANSEA)'s Firm Reference Number (FRN)?
CAR HIRE (DAY OF SWANSEA)'s FRN is 470981. You can verify it on the FCA register.