Consumer Alpha Advisors Limited

Reference number: 1034199

Instant download

Appointed representative

This firm does not hold FCA authorisation of its own. It acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Brooklands Fund Management Limited Reference number: 757575 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Consumer Alpha Advisors Limited (FRN 1034199) is an AR of Brooklands Fund Management Limited (FRN 757575). When you use Consumer Alpha Advisors's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Consumer Alpha Advisors, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Verified phone number

    07478 683289

  • Verified address

    2 Leman Street, London, E1W 9US, United Kingdom

Company details

From the company's Companies House record.

Company number
16381652
Company status
Active
Company type
Private limited company
Incorporated
11 April 2025 (1 year old)
Registered office
2 Leman Street, London, E1W 9US, United Kingdom
Nature of business
  • Other business support service activities not elsewhere classified (SIC 82990)

Current directors and secretaries

Name Role Born Appointed
Alice Catherine Rink Director Sep 1980 11 Apr 2025
Will Weinberg Director Nov 1979 11 Apr 2025

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through Brooklands Fund Management Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

Download this page as a PDF report

£5 for a clean, timestamped copy you can keep, file or send on. It also helps keep the site free to use and free of ads.

Instant download

Common questions

Frequently asked questions

Is Consumer Alpha Advisors Limited FCA authorised?
Consumer Alpha Advisors Limited (FRN 1034199) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Consumer Alpha Advisors?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Consumer Alpha Advisors Limited (FRN 1034199) is an AR of Brooklands Fund Management Limited (FRN 757575). When you use Consumer Alpha Advisors's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Consumer Alpha Advisors, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with Consumer Alpha Advisors?
Protection works through Brooklands Fund Management Limited, the principal firm responsible for Consumer Alpha Advisors's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is Consumer Alpha Advisors a scam or clone?
Consumer Alpha Advisors is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is Consumer Alpha Advisors's Firm Reference Number (FRN)?
Consumer Alpha Advisors's FRN is 1034199. You can verify it on the FCA register.