Desira Group Plc
Reference number: 497109
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Appointed representative
This firm does not hold FCA authorisation of its own. It acts under a principal firm, which is legally responsible for its regulated business.
The FCA register does not name a principal for this firm.
What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Desira Group Plc (FRN 497109) is listed as an appointed representative, but the register does not show its principal firm here. Find the principal on the FCA register before dealing with this firm.
- Example: if you take financial advice from Desira Group, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Same company
This company holds another FCA record
A company can hold several FCA records, covering different parts of its business, and each one carries its own permissions and protection. The reference number you were given decides which record applies to you.
Identity
Check their details
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Verified website
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Verified phone number
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Verified address
Victoria Road, Diss, Norfolk, IP22 4GS, United Kingdom
Also trades as 7 other names
- Desira Changan
- Desira Geely
- Desira Isuzu
- Desira Jaecoo
- Desira Nissan
- Desira Omoda
- Easypeasy
Company details
From the company's Companies House record.
- Company number
- 02482580
- Company status
- Active
- Company type
- Public limited company
- Incorporated
- 19 March 1990 (36 years old)
- Registered office
- Matches the FCA register address ✓
- Nature of business
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- Sale of new cars and light motor vehicles (SIC 45111)
Current directors and secretaries
| Name | Role | Born | Appointed |
|---|---|---|---|
| Michelle Suzanne Gant | Director | Jun 1974 | 18 Feb 2000 |
| Susan Margaret Desira | Director | May 1949 | 27 Nov 2007 |
| Stuart Peter Stone | Director | Nov 1969 | 24 Sep 2008 |
| John Paul Desira | Director | Jul 1948 | Not published |
| Michelle Suzanne Gant | Secretary | Not published | 1 Feb 2009 |
Activities and protection
What they can do, and how you are protected
- Protection through the principal firmProtection works through the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Track record
FCA actions and complaints
No FCA disciplinary action, and no complaints recorded with the Ombudsman.
Names it no longer trades under
This firm has retired one trading name. If you were contacted under one of these, the name did belong to this firm, but check the current details above before going ahead.
Show the retired name
- Desira Kings Lynn
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