Direct Life and Pension Services Limited

Reference number: 155312

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Also trades as
  • Direct Life
  • Novium

Company details

From the company's Companies House record.

Company number
02467691
Company status
Active
Company type
Private limited company
Incorporated
6 February 1990 (36 years old)
Registered office
Howard House 3 St. Marys Court, Blossom Street, York, YO24 1AH, England
Nature of business
  • Activities of insurance agents and brokers (SIC 66220)
  • Other business support service activities not elsewhere classified (SIC 82990)

Current directors and secretaries

Name Role Born Appointed
Richard James Howells Director Aug 1971 13 Dec 2023
Emma Louise Hollingworth Director Nov 1977 19 May 2025
Deborah Ann Fish Secretary Not published 27 Jan 2025

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.

    Check your FSCS cover →

Show FCA detail (5 permissions)
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Advising on P2P agreements
  • Arranging (bringing about) deals in investments
  • Dealing in investments as agent
  • Making arrangements with a view to transactions in investments

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

Previously registered as

The FCA register holds 2 earlier registered names for this firm. A registered name changes when a firm rebrands, and a partnership's changes whenever its partners do.

  • Direct Life and Pension Services Ltd
  • Ward Mortgages Limited

Names it no longer trades under

This firm has retired 7 trading names. If you were contacted under one of these, the name did belong to this firm, but check the current details above before going ahead.

Show the retired names
  • Do It For Them
  • Helpucover
  • Helpucover.co.uk
  • LifeQuote
  • Money For Them
  • Money If You Die
  • Plan V Care

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Common questions

Frequently asked questions

Is Direct Life and Pension Services Limited FCA authorised?
Yes, Direct Life and Pension Services Limited (FRN 155312) is authorised by the FCA to carry out regulated activities.
Is my money safe with Direct Life and Pension Services?
It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Direct Life and Pension Services to the Financial Ombudsman Service, free of charge.
Is Direct Life and Pension Services a scam or clone?
Direct Life and Pension Services is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is Direct Life and Pension Services's Firm Reference Number (FRN)?
Direct Life and Pension Services's FRN is 155312. You can verify it on the FCA register.