EASYSHELF DIRECT LTD

Reference number: 804434

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Money Advice Direct Limited Reference number: 670648 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • EASYSHELF DIRECT LTD (FRN 804434) introduces customers to Money Advice Direct Limited (FRN 670648). Any regulated advice or arranging is done by the principal, not EASYSHELF DIRECT.
  • Example: if EASYSHELF DIRECT refers you to a financial adviser, the advice should come from the principal firm, not from EASYSHELF DIRECT itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Company details

From the company's Companies House record.

Company number
07951727
Company status
Active
Company type
Private limited company
Incorporated
16 February 2012 (14 years old)
Registered office
Matches the FCA register address ✓
Nature of business
  • Other manufacturing not elsewhere classified (SIC 32990)

Current directors and secretaries

Name Role Born Appointed
Inanc Elitok Director Dec 1976 1 Apr 2012

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through Money Advice Direct Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

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Common questions

Frequently asked questions

Is EASYSHELF DIRECT LTD FCA authorised?
EASYSHELF DIRECT LTD (FRN 804434) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for EASYSHELF DIRECT?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. EASYSHELF DIRECT LTD (FRN 804434) introduces customers to Money Advice Direct Limited (FRN 670648). Any regulated advice or arranging is done by the principal, not EASYSHELF DIRECT. Example: if EASYSHELF DIRECT refers you to a financial adviser, the advice should come from the principal firm, not from EASYSHELF DIRECT itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with EASYSHELF DIRECT?
Protection works through Money Advice Direct Limited, the principal firm responsible for EASYSHELF DIRECT's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is EASYSHELF DIRECT a scam or clone?
EASYSHELF DIRECT is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is EASYSHELF DIRECT's Firm Reference Number (FRN)?
EASYSHELF DIRECT's FRN is 804434. You can verify it on the FCA register.