Elm Pets Limited

Reference number: 966804

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Brooks Braithwaite (Sussex) Limited Reference number: 304839 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Elm Pets Limited (FRN 966804) introduces customers to Brooks Braithwaite (Sussex) Limited (FRN 304839). Any regulated advice or arranging is done by the principal, not Elm Pets.
  • Example: if Elm Pets refers you to a financial adviser, the advice should come from the principal firm, not from Elm Pets itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Company details

From the company's Companies House record.

Concerns on the company record

  • Accounts are overdue at Companies House.
  • Confirmation statement is overdue at Companies House.
Company number
10612526
Company status
Active
Company type
Private limited company
Incorporated
10 February 2017 (9 years old)
Registered office
Unit Tc01 Elm Court Estate, Capstone Road, Gillingham, Kent, ME7 3JQ, England
Nature of business
  • Retail sale of flowers, plants, seeds, fertilizers, pet animals and pet food in specialised stores (SIC 47760)
  • Retail sale via mail order houses or via Internet (SIC 47910)

Current directors and secretaries

Name Role Born Appointed
Barry James Ash Director Aug 1945 11 Aug 2017

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through Brooks Braithwaite (Sussex) Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

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Common questions

Frequently asked questions

Is Elm Pets Limited FCA authorised?
Elm Pets Limited (FRN 966804) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Elm Pets?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Elm Pets Limited (FRN 966804) introduces customers to Brooks Braithwaite (Sussex) Limited (FRN 304839). Any regulated advice or arranging is done by the principal, not Elm Pets. Example: if Elm Pets refers you to a financial adviser, the advice should come from the principal firm, not from Elm Pets itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with Elm Pets?
Protection works through Brooks Braithwaite (Sussex) Limited, the principal firm responsible for Elm Pets's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is Elm Pets a scam or clone?
Elm Pets is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is Elm Pets's Firm Reference Number (FRN)?
Elm Pets's FRN is 966804. You can verify it on the FCA register.