EMBED PAY LTD

Reference number: 1035264

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Registered with the FCA

This firm is registered as a small e-money institution. That is a lighter regime than full FCA authorisation, applied to smaller e-money firms, though it must still safeguard the money it holds.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Also trades as
  • Embed

Company details

From the company's Companies House record.

Company number
16283569
Company status
Active
Company type
Private limited company
Incorporated
28 February 2025 (1 year old)
Registered office
1st Floor West, Percy House, Gresse Street, London, W1T 1QU, England
Nature of business
  • Activities of financial services holding companies (SIC 64205)

Current directors and secretaries

Name Role Born Appointed
Andrei Valeanu Director Sep 1992 28 Feb 2025
Keith Michael Grose Director Oct 1988 25 Nov 2025

Activities and protection

What they can do, and how you are protected

  • Handle payments & transfers Funds safeguarded
    Your money must be kept in a separate safeguarded account. If the firm fails, all safeguarded funds should be returned to you. With no upper limit, unlike the capped amounts under FSCS. Safeguarding works differently from FSCS, but protects your full balance when the rules are followed correctly.
Show FCA detail (7 permissions)
  • a) Services enabling cash placement on a payment account
  • b) Services enabling cash withdrawals from a payment account
  • c) Execution of payment transactions (not covered by a credit line)
  • d) Execution of payment transactions (covered by a credit line)
  • e) Issuing payment instruments or acquiring payment transactions
  • f) Money remittance
  • h) Issuing Electronic Money

Limits on what they may do

  • Will not onboard more than 10 customers
    The firm will not onboard more than 10 customers.
  • Provision of e-money services
    The firm will not have average outstanding electronic money in excess of £1 million.
  • Provision of e-money and payment services
    The firm will not issue e-money or provide payment services to an individual who is acting for purposes other than a trade, business or profession.
  • Agents and distributors
    The firm will not onboard any agents or use any distributors.
  • Unrelated payment services
    The firm will not provide any payment services which are not related to the issuing of e-money (i.e. unrelated payment services).
  • Account information services and payment initiation services
    The firm will not provide Payment initiation or Account information payment services.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

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Common questions

Frequently asked questions

Is EMBED PAY LTD FCA authorised?
Yes, EMBED PAY LTD (FRN 1035264) is registered with the FCA and permitted to provide its regulated services.
Is my money safe with EMBED PAY?
It depends on the product, but payment and e-money balances should be safeguarded in a separate account, with no upper limit on the protected amount. You can also refer complaints about EMBED PAY to the Financial Ombudsman Service, free of charge.
Is EMBED PAY a scam or clone?
EMBED PAY is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is EMBED PAY's Firm Reference Number (FRN)?
EMBED PAY's FRN is 1035264. You can verify it on the FCA register.