Embedded Advice Limited

Reference number: 1044275

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Also trades as
  • Pension Potential
  • Whistle

Company details

From the company's Companies House record.

Company number
16421873
Company status
Active
Company type
Private limited company
Incorporated
30 April 2025 (1 year old)
Registered office
Embedded Advice Limited Labs Atrium, Chalk Farm Road, London, NW1 8AH, England
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Current directors and secretaries

Name Role Born Appointed
Jordan Mayo Director Feb 1981 30 Apr 2025
Rene Levesley Director Dec 1980 9 Sep 2025

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Sell or arrange insurance FSCS may apply
    Eligible insurance claims may be FSCS-protected, often 90%, or 100% for compulsory or long-term cover.

Check your FSCS cover →

Show FCA detail (5 permissions)
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Advising on Pension Transfers and Pension Opt Outs
  • Arranging (bringing about) deals in investments
  • Assisting in the administration and performance of a contract of insurance
  • Making arrangements with a view to transactions in investments

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

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Common questions

Frequently asked questions

Is Embedded Advice Limited FCA authorised?
Yes, Embedded Advice Limited (FRN 1044275) is authorised by the FCA to carry out regulated activities.
Is my money safe with Embedded Advice?
It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Embedded Advice to the Financial Ombudsman Service, free of charge.
Is Embedded Advice a scam or clone?
Embedded Advice is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is Embedded Advice's Firm Reference Number (FRN)?
Embedded Advice's FRN is 1044275. You can verify it on the FCA register.