First Equity Finance Ltd
Reference number: 1050438
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Appointed representative
This firm does not hold FCA authorisation of its own. It acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
Marklay Mortgages Ltd Reference number: 930490 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- First Equity Finance Ltd (FRN 1050438) is an AR of Marklay Mortgages Ltd (FRN 930490). When you use First Equity Finance's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from First Equity Finance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Identity
Check their details
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Verified phone number
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Verified address
57 Bodnant Avenue, Leicester, Leicester, LE5 5RB, United Kingdom
Company details
From the company's Companies House record.
- Company number
- 16895326
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 7 December 2025 (less than a year old)
- Registered office
- 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
- Nature of business
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- Activities of mortgage finance companies (SIC 64922)
Current directors and secretaries
| Name | Role | Born | Appointed |
|---|---|---|---|
| Bhaveshbhai Chhanabhai Patel | Director | Jul 1972 | 7 Dec 2025 |
| Bhaveshbhai Chhanabhai Patel | Secretary | Not published | 7 Dec 2025 |
Activities and protection
What they can do, and how you are protected
- Protection through the principal firmProtection works through Marklay Mortgages Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Track record
FCA actions and complaints
No FCA disciplinary action, and no complaints recorded with the Ombudsman.
Previously registered as
The FCA register holds one earlier registered name for this firm. A registered name changes when a firm rebrands, and a partnership's changes whenever its partners do.
- Bhavesh Patel
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Common questions