General Sports Europe Ltd

Reference number: 911774

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

The FCA register does not name a principal for this firm.

What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • General Sports Europe Ltd (FRN 911774) is listed as an introducer appointed representative, but the register does not show its principal firm here. Check the FCA register before sharing your details.
  • Example: if General Sports Europe refers you to a financial adviser, the advice should come from the principal firm, not from General Sports Europe itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Company details

From the company's Companies House record.

Company number
10913423
Company status
Active
Company type
Private limited company
Incorporated
14 August 2017 (8 years old)
Registered office
Suite 2, Aus-Bore House, 19-25 Manchester Road, Wilmslow, Cheshire, SK9 1BQ, England
Nature of business
  • Other business support service activities not elsewhere classified (SIC 82990)

Current directors and secretaries

Name Role Born Appointed
Samuel John Rush Director Mar 1972 3 Oct 2017
Andrew Douglas Appleby Director Nov 1962 10 Aug 2020
Matthew David Orme Director Mar 1968 27 Oct 2025

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

Previously registered as

The FCA register holds one earlier registered name for this firm. A registered name changes when a firm rebrands, and a partnership's changes whenever its partners do.

  • 366 Group Limited

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Common questions

Frequently asked questions

Is General Sports Europe Ltd FCA authorised?
General Sports Europe Ltd (FRN 911774) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for General Sports Europe?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. General Sports Europe Ltd (FRN 911774) is listed as an introducer appointed representative, but the register does not show its principal firm here. Check the FCA register before sharing your details. Example: if General Sports Europe refers you to a financial adviser, the advice should come from the principal firm, not from General Sports Europe itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with General Sports Europe?
Protection works through the principal firm responsible for General Sports Europe's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is General Sports Europe a scam or clone?
General Sports Europe is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is General Sports Europe's Firm Reference Number (FRN)?
General Sports Europe's FRN is 911774. You can verify it on the FCA register.