Go Lead Generation LTD

Reference number: 1016055

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Sanctuary Financial Ltd Reference number: 807536 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Go Lead Generation LTD (FRN 1016055) introduces customers to Sanctuary Financial Ltd (FRN 807536). Any regulated advice or arranging is done by the principal, not Go Lead Generation.
  • Example: if Go Lead Generation refers you to a financial adviser, the advice should come from the principal firm, not from Go Lead Generation itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Verified phone number

    029 2048 2477

  • Verified address

    Capital Office, 124-128 City Road, London, Islington, EC1V 2NX, United Kingdom

Also trades as
  • Remortgage Advice Service

Company details

From the company's Companies House record.

Company number
12436075
Company status
Active
Company type
Private limited company
Incorporated
31 January 2020 (6 years old)
Registered office
128 City Road, London, EC1V 2NX, United Kingdom
Nature of business
  • Business and domestic software development (SIC 62012)
  • Information technology consultancy activities (SIC 62020)
  • Advertising agencies (SIC 73110)

Current directors and secretaries

Name Role Born Appointed
Richard Paul Best Director Mar 1976 31 Jan 2020
Matthew Jones Director Dec 1994 31 Jan 2020

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through Sanctuary Financial Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

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Common questions

Frequently asked questions

Is Go Lead Generation LTD FCA authorised?
Go Lead Generation LTD (FRN 1016055) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Go Lead Generation?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Go Lead Generation LTD (FRN 1016055) introduces customers to Sanctuary Financial Ltd (FRN 807536). Any regulated advice or arranging is done by the principal, not Go Lead Generation. Example: if Go Lead Generation refers you to a financial adviser, the advice should come from the principal firm, not from Go Lead Generation itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with Go Lead Generation?
Protection works through Sanctuary Financial Ltd, the principal firm responsible for Go Lead Generation's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is Go Lead Generation a scam or clone?
Go Lead Generation is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is Go Lead Generation's Firm Reference Number (FRN)?
Go Lead Generation's FRN is 1016055. You can verify it on the FCA register.