Helpline Ltd
Reference number: 998003
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Appointed representative
This firm does not hold FCA authorisation of its own. It acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
APPELLO CARELINE LIMITED Reference number: 715615 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Helpline Ltd (FRN 998003) is an AR of APPELLO CARELINE LIMITED (FRN 715615). When you use Helpline's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Helpline, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Identity
Check their details
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Verified website
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Verified phone number
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Verified address
First Floor Rear Suite, Broadwalk House (South Block), Southernhay, Exeter, EX1 1UA, United Kingdom
Company details
From the company's Companies House record.
- Company number
- 05422168
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 12 April 2005 (21 years old)
- Registered office
- Oregon House, 19 Queensway, New Milton, Hampshire, BH25 5NN, United Kingdom
- Nature of business
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- Other human health activities (SIC 86900)
Current directors and secretaries
| Name | Role | Born | Appointed |
|---|---|---|---|
| Dominic John Mcneill | Director | Jul 1978 | 21 Feb 2025 |
| James Thorburn-Muirhead | Director | Dec 1973 | 21 Feb 2025 |
| Christopher Stuart Tilley | Director | May 1976 | 21 Feb 2025 |
Activities and protection
What they can do, and how you are protected
- Protection through the principal firmProtection works through APPELLO CARELINE LIMITED, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Track record
FCA actions and complaints
No FCA disciplinary action, and no complaints recorded with the Ombudsman.
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Common questions