HK Financial Advice Service Ltd

Reference number: 440977

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Appointed representative

This firm does not hold FCA authorisation of its own. It acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

WARD GOODMAN FINANCIAL SERVICES LIMITED Reference number: 221867 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • HK Financial Advice Service Ltd (FRN 440977) is an AR of WARD GOODMAN FINANCIAL SERVICES LIMITED (FRN 221867). When you use HK Financial Advice Service's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from HK Financial Advice Service, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Company details

From the company's Companies House record.

Company name
HK FINANCIAL ADVICE SERVICE LIMITED
Company number
05550616
Company status
Active
Company type
Private limited company
Incorporated
31 August 2005 (20 years old)
Registered office
Matches the FCA register address ✓
Nature of business
  • Other business support service activities not elsewhere classified (SIC 82990)

Current directors and secretaries

Name Role Born Appointed
Gareth John Simon Director Sep 1975 1 Jan 2012
Margaret Baker Director Jun 1962 22 Nov 2016
Alex Foster Director May 1975 21 Nov 2017
Katharine Jones Director Jan 1964 10 Feb 2020
Laura Emma Mary Staples Director Jun 1980 20 Oct 2023
WARD GOODMAN FINANCIAL SERVICES LTD Corporate secretary Not published 31 Aug 2005

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through WARD GOODMAN FINANCIAL SERVICES LIMITED, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

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Common questions

Frequently asked questions

Is HK Financial Advice Service Ltd FCA authorised?
HK Financial Advice Service Ltd (FRN 440977) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for HK Financial Advice Service?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. HK Financial Advice Service Ltd (FRN 440977) is an AR of WARD GOODMAN FINANCIAL SERVICES LIMITED (FRN 221867). When you use HK Financial Advice Service's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from HK Financial Advice Service, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with HK Financial Advice Service?
Protection works through WARD GOODMAN FINANCIAL SERVICES LIMITED, the principal firm responsible for HK Financial Advice Service's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is HK Financial Advice Service a scam or clone?
HK Financial Advice Service is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is HK Financial Advice Service's Firm Reference Number (FRN)?
HK Financial Advice Service's FRN is 440977. You can verify it on the FCA register.