INNOVATIVE FINANCIAL ADVISORS LTD

Reference number: 1022713

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Appointed representative

This firm does not hold FCA authorisation of its own. It acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Wealthmax Financial Advisers Limited Reference number: 766509 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • INNOVATIVE FINANCIAL ADVISORS LTD (FRN 1022713) is an AR of Wealthmax Financial Advisers Limited (FRN 766509). When you use INNOVATIVE FINANCIAL ADVISORS's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from INNOVATIVE FINANCIAL ADVISORS, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Verified phone number

    07341 429329

  • Verified address

    1st Floor 784 Uxbridge Road, Hayes, UB4 0RS, United Kingdom

Company details

From the company's Companies House record.

Company number
16002020
Company status
Active
Company type
Private limited company
Incorporated
7 October 2024 (1 year old)
Registered office
1st Floor 784 Uxbridge Road, Hayes, UB4 0RS, England
Nature of business
  • Activities of insurance agents and brokers (SIC 66220)

Current directors and secretaries

Name Role Born Appointed
Shoaib Idris Mufti Director Aug 1984 7 Oct 2024

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through Wealthmax Financial Advisers Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

Previously registered as

The FCA register holds one earlier registered name for this firm. A registered name changes when a firm rebrands, and a partnership's changes whenever its partners do.

  • INNOVATIVE FINANCIALADVISORSLTD

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Common questions

Frequently asked questions

Is INNOVATIVE FINANCIAL ADVISORS LTD FCA authorised?
INNOVATIVE FINANCIAL ADVISORS LTD (FRN 1022713) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for INNOVATIVE FINANCIAL ADVISORS?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. INNOVATIVE FINANCIAL ADVISORS LTD (FRN 1022713) is an AR of Wealthmax Financial Advisers Limited (FRN 766509). When you use INNOVATIVE FINANCIAL ADVISORS's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from INNOVATIVE FINANCIAL ADVISORS, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with INNOVATIVE FINANCIAL ADVISORS?
Protection works through Wealthmax Financial Advisers Limited, the principal firm responsible for INNOVATIVE FINANCIAL ADVISORS's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is INNOVATIVE FINANCIAL ADVISORS a scam or clone?
INNOVATIVE FINANCIAL ADVISORS is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is INNOVATIVE FINANCIAL ADVISORS's Firm Reference Number (FRN)?
INNOVATIVE FINANCIAL ADVISORS's FRN is 1022713. You can verify it on the FCA register.