Insurance First Brokers Limited

Reference number: 164785

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Appointed representative

This firm does not hold FCA authorisation of its own. It acts under a principal firm, which is legally responsible for its regulated business.

The FCA register does not name a principal for this firm.

What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Insurance First Brokers Limited (FRN 164785) is listed as an appointed representative, but the register does not show its principal firm here. Find the principal on the FCA register before dealing with this firm.
  • Example: if you take financial advice from Insurance First Brokers, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Also trades as
  • Profit Armour

Company details

From the company's Companies House record.

Company name
INSURANCE FIRST BROKERS LTD
Company number
02169477
Company status
Active
Company type
Private limited company
Incorporated
28 September 1987 (38 years old)
Registered office
Strover House, Crouch Street, Colchester, Essex, CO3 3ES, England
Nature of business
  • Life insurance (SIC 65110)

Current directors and secretaries

Name Role Born Appointed
Ian Michael Bush Director Aug 1967 1 Jun 2002
Jeremy Paul Gibson Director May 1973 20 Mar 2024
Mayank Prakash Director Jan 1973 21 Oct 2025

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

Previously registered as

The FCA register holds 2 earlier registered names for this firm. A registered name changes when a firm rebrands, and a partnership's changes whenever its partners do.

  • Elms Price Maston Financial Services Ltd
  • Investments First Ltd

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Common questions

Frequently asked questions

Is Insurance First Brokers Limited FCA authorised?
Insurance First Brokers Limited (FRN 164785) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Insurance First Brokers?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Insurance First Brokers Limited (FRN 164785) is listed as an appointed representative, but the register does not show its principal firm here. Find the principal on the FCA register before dealing with this firm. Example: if you take financial advice from Insurance First Brokers, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with Insurance First Brokers?
Protection works through the principal firm responsible for Insurance First Brokers's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is Insurance First Brokers a scam or clone?
Insurance First Brokers is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is Insurance First Brokers's Firm Reference Number (FRN)?
Insurance First Brokers's FRN is 164785. You can verify it on the FCA register.