Jingdong Retail (UK) Limited

Reference number: 1043973

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

NewDay Cards Ltd Reference number: 682417 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Jingdong Retail (UK) Limited (FRN 1043973) introduces customers to NewDay Cards Ltd (FRN 682417). Any regulated advice or arranging is done by the principal, not Jingdong Retail (UK).
  • Example: if Jingdong Retail (UK) refers you to a financial adviser, the advice should come from the principal firm, not from Jingdong Retail (UK) itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Also trades as
  • Joybuy

Company details

From the company's Companies House record.

Company number
15830555
Company status
Active
Company type
Private limited company
Incorporated
10 July 2024 (2 years old)
Registered office
Floor 3 20 King Street, London, SW1Y 6QY, United Kingdom
Nature of business
  • Retail sale via stalls and markets of other goods (SIC 47890)
  • Retail sale via mail order houses or via Internet (SIC 47910)
  • Other retail sale not in stores, stalls or markets (SIC 47990)
  • Advertising agencies (SIC 73110)

Current directors and secretaries

Name Role Born Appointed
Nani Wang Director Feb 1989 10 Jul 2024

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through NewDay Cards Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

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Common questions

Frequently asked questions

Is Jingdong Retail (UK) Limited FCA authorised?
Jingdong Retail (UK) Limited (FRN 1043973) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Jingdong Retail (UK)?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Jingdong Retail (UK) Limited (FRN 1043973) introduces customers to NewDay Cards Ltd (FRN 682417). Any regulated advice or arranging is done by the principal, not Jingdong Retail (UK). Example: if Jingdong Retail (UK) refers you to a financial adviser, the advice should come from the principal firm, not from Jingdong Retail (UK) itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with Jingdong Retail (UK)?
Protection works through NewDay Cards Ltd, the principal firm responsible for Jingdong Retail (UK)'s regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is Jingdong Retail (UK) a scam or clone?
Jingdong Retail (UK) is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is Jingdong Retail (UK)'s Firm Reference Number (FRN)?
Jingdong Retail (UK)'s FRN is 1043973. You can verify it on the FCA register.