JW Private Finance Ltd

Reference number: 944430

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Appointed representative

This firm does not hold FCA authorisation of its own. It acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Rosemount Financial Solutions (IFA) Limited Reference number: 535515 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • JW Private Finance Ltd (FRN 944430) is an AR of Rosemount Financial Solutions (IFA) Limited (FRN 535515). When you use JW Private Finance's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from JW Private Finance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Verified phone number

    07882 839273

  • Verified address

    71-75 Shelton Street, London, WC2H 9JQ, United Kingdom

Company details

From the company's Companies House record.

Company number
12608971
Company status
Active
Company type
Private limited company
Incorporated
18 May 2020 (6 years old)
Registered office
71-75 Shelton Street, London, Greater London, WC2H 9JQ, United Kingdom
Nature of business
  • Activities of insurance agents and brokers (SIC 66220)

Current directors and secretaries

Name Role Born Appointed
Jordan Willis Director Dec 1985 18 May 2020
Anna-Marie Helen Willis Director Oct 1983 1 Jun 2022

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through Rosemount Financial Solutions (IFA) Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

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Common questions

Frequently asked questions

Is JW Private Finance Ltd FCA authorised?
JW Private Finance Ltd (FRN 944430) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for JW Private Finance?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. JW Private Finance Ltd (FRN 944430) is an AR of Rosemount Financial Solutions (IFA) Limited (FRN 535515). When you use JW Private Finance's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from JW Private Finance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with JW Private Finance?
Protection works through Rosemount Financial Solutions (IFA) Limited, the principal firm responsible for JW Private Finance's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is JW Private Finance a scam or clone?
JW Private Finance is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is JW Private Finance's Firm Reference Number (FRN)?
JW Private Finance's FRN is 944430. You can verify it on the FCA register.