Key Financial Associates Limited

Reference number: 491560

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Appointed representative

This firm does not hold FCA authorisation of its own. It acts under a principal firm, which is legally responsible for its regulated business.

The FCA register does not name a principal for this firm.

What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Key Financial Associates Limited (FRN 491560) is listed as an appointed representative, but the register does not show its principal firm here. Find the principal on the FCA register before dealing with this firm.
  • Example: if you take financial advice from Key Financial Associates, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Verified phone number

    07973 07973

  • Verified address

    171 Ravens Lane, Bignall End, Stoke-on-trent, Staffs, ST7 8PY, United Kingdom

Company details

From the company's Companies House record.

Company number
06574873
Company status
Active
Company type
Private limited company
Incorporated
23 April 2008 (18 years old)
Registered office
171 Ravens Lane, Bignall End, Stoke On Trent, Staffordshire, ST7 8PY
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Current directors and secretaries

Name Role Born Appointed
Andrew Arthur Evans Director Sep 1960 8 Jul 2008
Hercules Diederick Botha Director Jun 1983 16 Jul 2025
Jon Halbert Director Jun 1970 16 Jul 2025
Andrew Arthur Evans Secretary Not published 15 Jan 2010

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

Previously registered as

The FCA register holds 2 earlier registered names for this firm. A registered name changes when a firm rebrands, and a partnership's changes whenever its partners do.

  • Key Financial Associates Ltd
  • Key Financial Partnership Ltd

Names it no longer trades under

This firm has retired one trading name. If you were contacted under one of these, the name did belong to this firm, but check the current details above before going ahead.

Show the retired name
  • Protection Supermarket

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Common questions

Frequently asked questions

Is Key Financial Associates Limited FCA authorised?
Key Financial Associates Limited (FRN 491560) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Key Financial Associates?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Key Financial Associates Limited (FRN 491560) is listed as an appointed representative, but the register does not show its principal firm here. Find the principal on the FCA register before dealing with this firm. Example: if you take financial advice from Key Financial Associates, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with Key Financial Associates?
Protection works through the principal firm responsible for Key Financial Associates's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is Key Financial Associates a scam or clone?
Key Financial Associates is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is Key Financial Associates's Firm Reference Number (FRN)?
Key Financial Associates's FRN is 491560. You can verify it on the FCA register.