Key Financial Services (Midlands) Ltd

Reference number: 194318

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Appointed representative

This firm does not hold FCA authorisation of its own. It acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

The Finance Planning Group Limited Reference number: 715721 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Key Financial Services (Midlands) Ltd (FRN 194318) is an AR of The Finance Planning Group Limited (FRN 715721). When you use Key Financial Services (Midlands)'s services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Key Financial Services (Midlands), complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Verified phone number

    024 7632 2012

  • Verified address

    2 The Courtyard, Goldsmith Way, Eliot Business Park, Nuneaton, CV10 7RJ, United Kingdom

Also trades as
  • Key
  • Key Financial Services

Company details

From the company's Companies House record.

Company name
KEY FINANCIAL SERVICES (MIDLANDS) LIMITED
Company number
04150083
Company status
Active
Company type
Private limited company
Incorporated
30 January 2001 (25 years old)
Registered office
2 The Courtyard Goldsmith Way, Eliot Business Park, Nuneaton, CV10 7RJ, England
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Current directors and secretaries

Name Role Born Appointed
Helen Louise Gent Director Dec 1969 30 Jan 2001
Paul Harvey Gent Director May 1966 30 Jan 2001
Helen Louise Gent Secretary Not published 30 Jan 2001

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through The Finance Planning Group Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

Names it no longer trades under

This firm has retired one trading name. If you were contacted under one of these, the name did belong to this firm, but check the current details above before going ahead.

Show the retired name
  • SG Mortgages

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Common questions

Frequently asked questions

Is Key Financial Services (Midlands) Ltd FCA authorised?
Key Financial Services (Midlands) Ltd (FRN 194318) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Key Financial Services (Midlands)?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Key Financial Services (Midlands) Ltd (FRN 194318) is an AR of The Finance Planning Group Limited (FRN 715721). When you use Key Financial Services (Midlands)'s services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Key Financial Services (Midlands), complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with Key Financial Services (Midlands)?
Protection works through The Finance Planning Group Limited, the principal firm responsible for Key Financial Services (Midlands)'s regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is Key Financial Services (Midlands) a scam or clone?
Key Financial Services (Midlands) is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is Key Financial Services (Midlands)'s Firm Reference Number (FRN)?
Key Financial Services (Midlands)'s FRN is 194318. You can verify it on the FCA register.