Live Like Loyalty ltd

Reference number: 1031510

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

The FCA register does not name a principal for this firm.

What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Live Like Loyalty ltd (FRN 1031510) is listed as an introducer appointed representative, but the register does not show its principal firm here. Check the FCA register before sharing your details.
  • Example: if Live Like Loyalty refers you to a financial adviser, the advice should come from the principal firm, not from Live Like Loyalty itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Company details

From the company's Companies House record.

Company name
LIVE LIKE LOYALTY LIMITED
Company number
11966225
Company status
Active
Company type
Private limited company
Incorporated
26 April 2019 (7 years old)
Registered office
1 Eastgate Close, Lincoln, LN2 4AB, England
Nature of business
  • Other service activities not elsewhere classified (SIC 96090)

Current directors and secretaries

Name Role Born Appointed
Victoria Jane Denby Director Apr 1969 26 Apr 2019
Jamie Adam Krantz Director Aug 1970 12 Feb 2025

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

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Common questions

Frequently asked questions

Is Live Like Loyalty ltd FCA authorised?
Live Like Loyalty ltd (FRN 1031510) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Live Like Loyalty?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Live Like Loyalty ltd (FRN 1031510) is listed as an introducer appointed representative, but the register does not show its principal firm here. Check the FCA register before sharing your details. Example: if Live Like Loyalty refers you to a financial adviser, the advice should come from the principal firm, not from Live Like Loyalty itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with Live Like Loyalty?
Protection works through the principal firm responsible for Live Like Loyalty's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is Live Like Loyalty a scam or clone?
Live Like Loyalty is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is Live Like Loyalty's Firm Reference Number (FRN)?
Live Like Loyalty's FRN is 1031510. You can verify it on the FCA register.