NEW ID SHIRLEY LTD

Reference number: 828737

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

The FCA register does not name a principal for this firm.

What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • NEW ID SHIRLEY LTD (FRN 828737) is listed as an introducer appointed representative, but the register does not show its principal firm here. Check the FCA register before sharing your details.
  • Example: if NEW ID SHIRLEY refers you to a financial adviser, the advice should come from the principal firm, not from NEW ID SHIRLEY itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Verified phone number

    07597 494871

  • Verified address

    253 Stratford Road, Shirley, Solihull, West Midlands, B90 3AL, United Kingdom

Also trades as
  • New Identity Shirley
  • New Identity Tattoo Studio
  • New Identity Tattoo Studio Shirley

Company details

From the company's Companies House record.

Company number
11093549
Company status
Active
Company type
Private limited company
Incorporated
4 December 2017 (8 years old)
Registered office
253 Stratford Road, Shirley, Solihull, B90 3AL, England
Nature of business
  • Other service activities not elsewhere classified (SIC 96090)

Current directors and secretaries

Name Role Born Appointed
Leon Jamie Jennings Director Feb 1992 25 Jan 2019

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

Previously registered as

The FCA register holds one earlier registered name for this firm. A registered name changes when a firm rebrands, and a partnership's changes whenever its partners do.

  • Leon Jennings

Names it no longer trades under

This firm has retired 2 trading names. If you were contacted under one of these, the name did belong to this firm, but check the current details above before going ahead.

Show the retired names
  • Fuller Production
  • New Identity Tattoo Studio Wylde Green

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Common questions

Frequently asked questions

Is NEW ID SHIRLEY LTD FCA authorised?
NEW ID SHIRLEY LTD (FRN 828737) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for NEW ID SHIRLEY?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. NEW ID SHIRLEY LTD (FRN 828737) is listed as an introducer appointed representative, but the register does not show its principal firm here. Check the FCA register before sharing your details. Example: if NEW ID SHIRLEY refers you to a financial adviser, the advice should come from the principal firm, not from NEW ID SHIRLEY itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with NEW ID SHIRLEY?
Protection works through the principal firm responsible for NEW ID SHIRLEY's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is NEW ID SHIRLEY a scam or clone?
NEW ID SHIRLEY is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is NEW ID SHIRLEY's Firm Reference Number (FRN)?
NEW ID SHIRLEY's FRN is 828737. You can verify it on the FCA register.