NOT A GURU LTD

Reference number: 986592

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

The FCA register does not name a principal for this firm.

What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • NOT A GURU LTD (FRN 986592) is listed as an introducer appointed representative, but the register does not show its principal firm here. Check the FCA register before sharing your details.
  • Example: if NOT A GURU refers you to a financial adviser, the advice should come from the principal firm, not from NOT A GURU itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Company details

From the company's Companies House record.

Company number
13598550
Company status
Active
Company type
Private limited company
Incorporated
2 September 2021 (4 years old)
Registered office
14 Wollaton Road, Ferndown, Dorset, BH22 8QR, England
Nature of business
  • Video production activities (SIC 59112)
  • Video distribution activities (SIC 59132)
  • Management consultancy activities other than financial management (SIC 70229)

Current directors and secretaries

Name Role Born Appointed
Amanda Jane Starling Director Apr 1981 2 Sep 2021
James Gerald Starling Director Jan 1978 2 Sep 2021

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

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Common questions

Frequently asked questions

Is NOT A GURU LTD FCA authorised?
NOT A GURU LTD (FRN 986592) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for NOT A GURU?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. NOT A GURU LTD (FRN 986592) is listed as an introducer appointed representative, but the register does not show its principal firm here. Check the FCA register before sharing your details. Example: if NOT A GURU refers you to a financial adviser, the advice should come from the principal firm, not from NOT A GURU itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with NOT A GURU?
Protection works through the principal firm responsible for NOT A GURU's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is NOT A GURU a scam or clone?
NOT A GURU is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is NOT A GURU's Firm Reference Number (FRN)?
NOT A GURU's FRN is 986592. You can verify it on the FCA register.