Secure Choice Advice Limited
Reference number: 1030012
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Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
Responsible principal firm
Cover Direct Ltd Reference number: 785970 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Secure Choice Advice Limited (FRN 1030012) introduces customers to Cover Direct Ltd (FRN 785970). Any regulated advice or arranging is done by the principal, not Secure Choice Advice.
- Example: if Secure Choice Advice refers you to a financial adviser, the advice should come from the principal firm, not from Secure Choice Advice itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Identity
Check their details
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Verified website
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Verified phone number
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Verified address
Mail Boxes Etc, 16 City Business Centre, Hyde Street, Winchester, Hampshire, SO23 7TA, United Kingdom
Company details
From the company's Companies House record.
- Company number
- 15505812
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 20 February 2024 (2 years old)
- Registered office
- 16 City Business Centre, Hyde Street, Winchester, Hampshire, SO23 7TA, England
- Nature of business
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- Activities of insurance agents and brokers (SIC 66220)
Current directors and secretaries
| Name | Role | Born | Appointed |
|---|---|---|---|
| Georgina Worden | Director | Mar 1984 | 20 Feb 2024 |
| Simon Worden | Director | Dec 1977 | 20 Feb 2024 |
Activities and protection
What they can do, and how you are protected
- Protection through the principal firmProtection works through Cover Direct Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Track record
FCA actions and complaints
No FCA disciplinary action, and no complaints recorded with the Ombudsman.
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Common questions