Serenity Holidays Limited

Reference number: 480551

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Commercial and General Limited Reference number: 300001 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Serenity Holidays Limited (FRN 480551) introduces customers to Commercial and General Limited (FRN 300001). Any regulated advice or arranging is done by the principal, not Serenity Holidays.
  • Example: if Serenity Holidays refers you to a financial adviser, the advice should come from the principal firm, not from Serenity Holidays itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Company details

From the company's Companies House record.

Company name
SERENITY HOLIDAYS LTD.
Company number
01744872
Company status
Active
Company type
Private limited company
Incorporated
9 August 1983 (43 years old)
Registered office
Atlantic House 3600 Parkway, Solent Business Park, Fareham, Hampshire, PO15 7AN
Nature of business
  • Tour operator activities (SIC 79120)

Current directors and secretaries

Name Role Born Appointed
Christopher Peter Ayling Director Jun 1968 1 Nov 2003
Sandra Margaret Wilde Director Jul 1959 Not published
Stephen Francis Wilde Director Jul 1959 Not published
Christopher Peter Ayling Secretary Not published 15 Jun 2016

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through Commercial and General Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

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Common questions

Frequently asked questions

Is Serenity Holidays Limited FCA authorised?
Serenity Holidays Limited (FRN 480551) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Serenity Holidays?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Serenity Holidays Limited (FRN 480551) introduces customers to Commercial and General Limited (FRN 300001). Any regulated advice or arranging is done by the principal, not Serenity Holidays. Example: if Serenity Holidays refers you to a financial adviser, the advice should come from the principal firm, not from Serenity Holidays itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with Serenity Holidays?
Protection works through Commercial and General Limited, the principal firm responsible for Serenity Holidays's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is Serenity Holidays a scam or clone?
Serenity Holidays is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is Serenity Holidays's Firm Reference Number (FRN)?
Serenity Holidays's FRN is 480551. You can verify it on the FCA register.