Serve

Reference number: 1056977

Instant download

Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Specialist Broking Retail Limited Reference number: 927512 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Serve (FRN 1056977) introduces customers to Specialist Broking Retail Limited (FRN 927512). Any regulated advice or arranging is done by the principal, not Serve.
  • Example: if Serve refers you to a financial adviser, the advice should come from the principal firm, not from Serve itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Company details

From the company's Companies House record.

Company number
02951827
Company status
Active
Company type
Private company limited by guarantee
Incorporated
25 July 1994 (32 years old)
Registered office
8 West Street, Rushden, Northamptonshire, NN10 0RT, England
Nature of business
  • Social work activities without accommodation for the elderly and disabled (SIC 88100)

Current directors and secretaries

Name Role Born Appointed
Zara Elizabeth Cunliffe Director Jun 1973 27 Apr 2016
Timothy David Richard James Director Jan 1952 17 Jul 2019
Anita Alison Harvey Director Sep 1963 15 Jan 2024
Rachel Ann Wilson Director Dec 1987 15 Jan 2024
Anthony William Gibbs Secretary Not published 1 Nov 2024

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through Specialist Broking Retail Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

Download this page as a PDF report

£5 for a clean, timestamped copy you can keep, file or send on. It also helps keep the site free to use and free of ads.

Instant download

Common questions

Frequently asked questions

Is Serve FCA authorised?
Serve (FRN 1056977) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Serve?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Serve (FRN 1056977) introduces customers to Specialist Broking Retail Limited (FRN 927512). Any regulated advice or arranging is done by the principal, not Serve. Example: if Serve refers you to a financial adviser, the advice should come from the principal firm, not from Serve itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with Serve?
Protection works through Specialist Broking Retail Limited, the principal firm responsible for Serve's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is Serve a scam or clone?
Serve is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is Serve's Firm Reference Number (FRN)?
Serve's FRN is 1056977. You can verify it on the FCA register.