SF Sunvalley Limited

Reference number: 977009

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Appointed representative

This firm does not hold FCA authorisation of its own. It acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

SF Parks Ltd Reference number: 671016 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • SF Sunvalley Limited (FRN 977009) is an AR of SF Parks Ltd (FRN 671016). When you use SF Sunvalley's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from SF Sunvalley, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Verified phone number

    01745 833049

  • Verified address

    Marsh Road, Rhuddlan, Rhyl, Denbighshire, LL18 5UD, United Kingdom

Also trades as
  • Riverside Caravan Park
  • Sun Valley Caravan Park

Company details

From the company's Companies House record.

Company number
13934430
Company status
Active
Company type
Private limited company
Incorporated
23 February 2022 (4 years old)
Registered office
Banks House, Ty Isa Road, Llandudno, Conwy, LL30 2PL, Wales
Nature of business
  • Holiday centres and villages (SIC 55201)

Current directors and secretaries

Name Role Born Appointed
Jonathan Charles Walker Seldon Director Dec 1984 7 Apr 2022
Oliver Williams Walker Seldon Director Dec 1984 7 Apr 2022
Ronald Edward Samuel Seldon Director May 1953 7 Apr 2022

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through SF Parks Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

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Common questions

Frequently asked questions

Is SF Sunvalley Limited FCA authorised?
SF Sunvalley Limited (FRN 977009) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for SF Sunvalley?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. SF Sunvalley Limited (FRN 977009) is an AR of SF Parks Ltd (FRN 671016). When you use SF Sunvalley's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from SF Sunvalley, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with SF Sunvalley?
Protection works through SF Parks Ltd, the principal firm responsible for SF Sunvalley's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is SF Sunvalley a scam or clone?
SF Sunvalley is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is SF Sunvalley's Firm Reference Number (FRN)?
SF Sunvalley's FRN is 977009. You can verify it on the FCA register.