Shop Direct Home Shopping Limited

Reference number: 406510

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Shop Direct Finance Company Limited Reference number: 312190 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Shop Direct Home Shopping Limited (FRN 406510) introduces customers to Shop Direct Finance Company Limited (FRN 312190). Any regulated advice or arranging is done by the principal, not Shop Direct Home Shopping.
  • Example: if Shop Direct Home Shopping refers you to a financial adviser, the advice should come from the principal firm, not from Shop Direct Home Shopping itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Also trades as
  • Littlewoods
  • very

Company details

From the company's Companies House record.

Company number
04663281
Company status
Active
Company type
Private limited company
Incorporated
11 February 2003 (23 years old)
Registered office
First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB
Nature of business
  • Retail sale via mail order houses or via Internet (SIC 47910)

Current directors and secretaries

Name Role Born Appointed
Robert Feather Director Oct 1967 26 Apr 2024
Sean Michael Hallows Director Aug 1965 11 Sep 2024
Edward Sebastian Thomas Fry Director Oct 1985 1 Oct 2025

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through Shop Direct Finance Company Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

Previously registered as

The FCA register holds 3 earlier registered names for this firm. A registered name changes when a firm rebrands, and a partnership's changes whenever its partners do.

  • Littlewoods Home Shopping Limited
  • Littlewoods Shop Direct Home Shopping Ltd
  • Shop Direct Home Shopping Ltd

Names it no longer trades under

This firm has retired 15 trading names. If you were contacted under one of these, the name did belong to this firm, but check the current details above before going ahead.

Show the retired names
  • Abound
  • Additions
  • Choice
  • Choice For You
  • Great Universal
  • Great Universal Essentials
  • Kays
  • Kays Lifestyle
  • Littlewood Direct
  • Littlewood LX
  • Littlewoods Even More
  • Lx Direct
  • Marshall Ward
  • Shop Direct
  • Sport E-Comm

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Common questions

Frequently asked questions

Is Shop Direct Home Shopping Limited FCA authorised?
Shop Direct Home Shopping Limited (FRN 406510) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Shop Direct Home Shopping?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Shop Direct Home Shopping Limited (FRN 406510) introduces customers to Shop Direct Finance Company Limited (FRN 312190). Any regulated advice or arranging is done by the principal, not Shop Direct Home Shopping. Example: if Shop Direct Home Shopping refers you to a financial adviser, the advice should come from the principal firm, not from Shop Direct Home Shopping itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with Shop Direct Home Shopping?
Protection works through Shop Direct Finance Company Limited, the principal firm responsible for Shop Direct Home Shopping's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is Shop Direct Home Shopping a scam or clone?
Shop Direct Home Shopping is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is Shop Direct Home Shopping's Firm Reference Number (FRN)?
Shop Direct Home Shopping's FRN is 406510. You can verify it on the FCA register.