Shoreline Financial Planning Limited

Reference number: 939764

Instant download

Appointed representative

This firm does not hold FCA authorisation of its own. It acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

M&G ADVICE PARTNERS LIMITED Reference number: 584256 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Shoreline Financial Planning Limited (FRN 939764) is an AR of M&G ADVICE PARTNERS LIMITED (FRN 584256). When you use Shoreline Financial Planning's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Shoreline Financial Planning, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Verified phone number

    07583 012803

  • Verified address

    Lelliott & Co,, Heath Place,, Ash Grove,, Bognor Regis, England, PO22 9SL, United Kingdom

Company details

From the company's Companies House record.

Company number
12967783
Company status
Active
Company type
Private limited company
Incorporated
22 October 2020 (5 years old)
Registered office
C/O Lelliott & Co, Heath Place, Ash Grove, Bognor Regis, West Sussex, PO22 9SL, United Kingdom
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Current directors and secretaries

Name Role Born Appointed
Richard Cotton Director Sep 1976 22 Oct 2020

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through M&G ADVICE PARTNERS LIMITED, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

Previously registered as

The FCA register holds one earlier registered name for this firm. A registered name changes when a firm rebrands, and a partnership's changes whenever its partners do.

  • Richard Cotton Financial Services Limited

Download this page as a PDF report

£5 for a clean, timestamped copy you can keep, file or send on. It also helps keep the site free to use and free of ads.

Instant download

Common questions

Frequently asked questions

Is Shoreline Financial Planning Limited FCA authorised?
Shoreline Financial Planning Limited (FRN 939764) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Shoreline Financial Planning?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Shoreline Financial Planning Limited (FRN 939764) is an AR of M&G ADVICE PARTNERS LIMITED (FRN 584256). When you use Shoreline Financial Planning's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Shoreline Financial Planning, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with Shoreline Financial Planning?
Protection works through M&G ADVICE PARTNERS LIMITED, the principal firm responsible for Shoreline Financial Planning's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is Shoreline Financial Planning a scam or clone?
Shoreline Financial Planning is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is Shoreline Financial Planning's Firm Reference Number (FRN)?
Shoreline Financial Planning's FRN is 939764. You can verify it on the FCA register.