Simply Covered Limited
Reference number: 1013170
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Appointed representative
This firm does not hold FCA authorisation of its own. It acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
TMG Direct Limited Reference number: 786245 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Simply Covered Limited (FRN 1013170) is an AR of TMG Direct Limited (FRN 786245). When you use Simply Covered's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Simply Covered, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Identity
Check their details
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Verified website
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Verified phone number
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Verified address
Kintyre House, 70 High Street, Fareham, Hampshire, PO16 7BB, United Kingdom
Company details
From the company's Companies House record.
- Company number
- 15247145
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 30 October 2023 (2 years old)
- Registered office
- Kintyre House, 70 High Street, Fareham, PO16 7BB, England
- Nature of business
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- Activities of mortgage finance companies (SIC 64922)
- Life insurance (SIC 65110)
Current directors and secretaries
| Name | Role | Born | Appointed |
|---|---|---|---|
| Lewis Symonds-Cunningham | Director | May 1991 | 30 Oct 2023 |
Warning
Scammers have impersonated this firm
Fraudsters have used this firm's name or details with their own contact information to appear genuine. Check whatever you were given below, and against the firm's real details above.
Fake email addresses (1)
- support@coversimply.com
Fake websites (1)
- coversimply.com
The FCA warning these came from
- Cover Simply / Coversimply.com 13 May 2026
Scammers change these details often. Always check the live FCA warning.
Activities and protection
What they can do, and how you are protected
- Protection through the principal firmProtection works through TMG Direct Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Track record
FCA actions and complaints
No FCA disciplinary action, and no complaints recorded with the Ombudsman.
The clone warnings above are scammers using this firm's name, not something the firm has done.
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Common questions