SOFA WORLD LTD

Reference number: 955779

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

NewDay Cards Ltd Reference number: 682417 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • SOFA WORLD LTD (FRN 955779) introduces customers to NewDay Cards Ltd (FRN 682417). Any regulated advice or arranging is done by the principal, not SOFA WORLD.
  • Example: if SOFA WORLD refers you to a financial adviser, the advice should come from the principal firm, not from SOFA WORLD itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Also trades as
  • Sofa World UK

Company details

From the company's Companies House record.

Company number
11991311
Company status
Active
Company type
Private limited company
Incorporated
13 May 2019 (7 years old)
Registered office
Unit 3a Calder Vale Mills, Huddersfield Road, Dewsbury, WF13 3JL, England
Nature of business
  • Manufacture of other furniture (SIC 31090)

Current directors and secretaries

Name Role Born Appointed
Muhammad Nadeem Malak Director Jan 1986 13 May 2019
Naeem Ahmad Director Aug 1980 24 Jan 2024

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through NewDay Cards Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

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Common questions

Frequently asked questions

Is SOFA WORLD LTD FCA authorised?
SOFA WORLD LTD (FRN 955779) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for SOFA WORLD?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. SOFA WORLD LTD (FRN 955779) introduces customers to NewDay Cards Ltd (FRN 682417). Any regulated advice or arranging is done by the principal, not SOFA WORLD. Example: if SOFA WORLD refers you to a financial adviser, the advice should come from the principal firm, not from SOFA WORLD itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with SOFA WORLD?
Protection works through NewDay Cards Ltd, the principal firm responsible for SOFA WORLD's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is SOFA WORLD a scam or clone?
SOFA WORLD is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is SOFA WORLD's Firm Reference Number (FRN)?
SOFA WORLD's FRN is 955779. You can verify it on the FCA register.