Sterling Capital Advisors Limited

Reference number: 918587

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Appointed representative

This firm does not hold FCA authorisation of its own. It acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Brooklands Fund Management Limited Reference number: 757575 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Sterling Capital Advisors Limited (FRN 918587) is an AR of Brooklands Fund Management Limited (FRN 757575). When you use Sterling Capital Advisors's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Sterling Capital Advisors, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Verified phone number

    020 7291 8166

  • Verified address

    G-05 Davenport House, 16 Pepper Street, London, E14 9RP, United Kingdom

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through Brooklands Fund Management Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

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Common questions

Frequently asked questions

Is Sterling Capital Advisors Limited FCA authorised?
Sterling Capital Advisors Limited (FRN 918587) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Sterling Capital Advisors?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Sterling Capital Advisors Limited (FRN 918587) is an AR of Brooklands Fund Management Limited (FRN 757575). When you use Sterling Capital Advisors's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Sterling Capital Advisors, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with Sterling Capital Advisors?
Protection works through Brooklands Fund Management Limited, the principal firm responsible for Sterling Capital Advisors's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is Sterling Capital Advisors a scam or clone?
Sterling Capital Advisors is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is Sterling Capital Advisors's Firm Reference Number (FRN)?
Sterling Capital Advisors's FRN is 918587. You can verify it on the FCA register.