The Prudential Assurance Company Limited

Reference number: 139793

Instant download

Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Also trades as
  • Pru

Company details

From the company's Companies House record.

Company number
00015454
Company status
Active
Company type
Private limited company
Incorporated
1 June 1881 (145 years old)
Registered office
Matches the FCA register address ✓
Nature of business
  • Life reinsurance (SIC 65201)

Current directors and secretaries

Name Role Born Appointed
Ronald Stewart Bowie Director Jan 1954 28 Sep 2020
David Kenneth Watson Director Apr 1959 6 Nov 2020
Louise Helen Fowler Director Nov 1964 18 Jun 2021
Mariken Louise Tannemaat Director Nov 1971 21 Sep 2021
Spencer Horgan Director Dec 1974 15 Aug 2022
Clive Grant Bolton Director Sep 1961 25 Sep 2023
Alastair Barbour Director Feb 1953 13 Jan 2025
Kenneth Norgrove Director Mar 1969 1 Sep 2025
Elizabeth Mary Buckley Director Aug 1968 1 Sep 2025
M&G MANAGEMENT SERVICES LIMITED Corporate secretary Not published 4 Dec 2023

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Hold or safeguard your money FSCS may apply
    Eligible deposits are typically protected by the FSCS up to £120,000 per person, per banking group.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Sell or arrange insurance FSCS may apply
    Eligible insurance claims may be FSCS-protected, often 90%, or 100% for compulsory or long-term cover.
  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.

Check your FSCS cover →

Show FCA detail (12 permissions)
  • Accepting Deposits
  • Arranging (bringing about) deals in investments
  • Arranging safeguarding and administration of assets
  • Carrying out contracts of insurance
  • Dealing in investments as principal
  • Effecting contracts of insurance
  • Entering into regulated credit agreement as Lender (Excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)
  • Establishing, operating or winding up a stakeholder pension scheme
  • Establishing/operating/winding up a personal pension scheme
  • Exercising/having right to exercise lender's rights and duties under a regulated credit agreement (excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)
  • Making arrangements with a view to transactions in investments
  • Safeguarding and administration of assets (without arranging)

Limits on what they may do

  • Not permitted to canvass off trade premises
    The firm is not permitted to canvass regulated borrower-lender-supplier agreements or regulated consumer hire agreements off trade premises

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

Action taken against them, and what customers complained about

2 fines between 2013 and 2019, £39.88m in total. This is part of the official register record and is worth reviewing before going ahead.

  • Fined £23.88m on 30 September 2019
    On 30 September 2019, the FCA fined The Prudential Assurance Company Limited. The Prudential Assurance Company Limited breached Principle 3 (Management and Control) and Principle 6 (Customers’ Interests) of the Authority’s Principles for Businesses (the Principles) and COBS 2.1.1R, COBS 4.2.1R and COBS 19.4 between 1 July 2008 and 30 September 2017 (the Relevant Period) in relation to non-advised sales of annuities to existing customers who were approaching retirement and who may have been eligible for an enhanced annuity. As a consequence of this action, The Prudential Assurance Company Limited has been fined £23,875,000 . The FCA’s action took effect on 30 September 2019 and a copy of the Final Notice is displayed on the FCA's web site.

    Read the FCA notice →

  • Fined £16m on 27 March 2013
    On 27 March 2013, the FSA imposed a financial penalty of £16 million on The Prudential Assurance Company Limited (PAC) in respect of PAC's failure to deal with the FSA in an open and cooperative manner, in breach of Principle 11 of the FSA's Principles for Businesses. The fine relates to PAC's failure to inform the FSA at the appropriate time that it was seeking to acquire AIA, the Asian subsidiary of AIG, in early 2010. PAC should have informed the FSA of the proposed transaction at the earliest opportunity, to allow the FSA to decide whether to approve or reject the deal on regulatory grounds. Instead, PAC did not inform the FSA of the proposed acquisition until after it had been leaked to the media. A fine of £14 million was imposed at the same time on Prudential plc, PAC's parent company, for a breach of Listing Principle 6 arising out of the same facts.

Previously registered as

The FCA register holds one earlier registered name for this firm. A registered name changes when a firm rebrands, and a partnership's changes whenever its partners do.

  • Prudential Assurance Company Limited

Complaints record

In January–June 2025, the Financial Ombudsman Service received 268 new complaints about this firm, and upheld 39% of the ones it decided.

That is above the 31% median for the firms the Ombudsman reports on.

  • Pensions 206
  • Investments 48
  • Insurance 12

A bigger firm receives more complaints simply because it has more customers. FOS complaints data →

Download this page as a PDF report

£5 for a clean, timestamped copy you can keep, file or send on. It also helps keep the site free to use and free of ads.

Instant download

Common questions

Frequently asked questions

Is The Prudential Assurance Company Limited FCA authorised?
Yes, The Prudential Assurance Company Limited (FRN 139793) is authorised by the FCA to carry out regulated activities.
Is my money safe with The Prudential Assurance Company?
It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about The Prudential Assurance Company to the Financial Ombudsman Service, free of charge.
Is The Prudential Assurance Company a scam or clone?
The Prudential Assurance Company is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is The Prudential Assurance Company's Firm Reference Number (FRN)?
The Prudential Assurance Company's FRN is 139793. You can verify it on the FCA register.