The Whitehouse Way Ltd

Reference number: 988432

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Appointed representative

This firm does not hold FCA authorisation of its own. It acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Golden Charter Limited Reference number: 965279 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • The Whitehouse Way Ltd (FRN 988432) is an AR of Golden Charter Limited (FRN 965279). When you use The Whitehouse Way's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from The Whitehouse Way, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Verified phone number

    07739 232066

  • Verified address

    11 West Auckland Road, Darlington, DL3 9EJ, United Kingdom

Also trades as
  • Direct Cremations The Whitehouse Way

Company details

From the company's Companies House record.

Company number
13121148
Company status
Active
Company type
Private limited company
Incorporated
8 January 2021 (5 years old)
Registered office
1 Hutton Close, South Church Enterprise Park, Co Durham, Bishop Auckland, DL14 6XG, England
Nature of business
  • Funeral and related activities (SIC 96030)

Current directors and secretaries

Name Role Born Appointed
Charles John Whitehouse Director Sep 1971 8 Jan 2021
Julie Whitehouse Director Apr 1966 8 Jan 2021

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through Golden Charter Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

Previously registered as

The FCA register holds one earlier registered name for this firm. A registered name changes when a firm rebrands, and a partnership's changes whenever its partners do.

  • Pure & Simple Cremations Ltd

Names it no longer trades under

This firm has retired one trading name. If you were contacted under one of these, the name did belong to this firm, but check the current details above before going ahead.

Show the retired name
  • Pure and Simple Cremations

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Common questions

Frequently asked questions

Is The Whitehouse Way Ltd FCA authorised?
The Whitehouse Way Ltd (FRN 988432) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for The Whitehouse Way?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. The Whitehouse Way Ltd (FRN 988432) is an AR of Golden Charter Limited (FRN 965279). When you use The Whitehouse Way's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from The Whitehouse Way, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with The Whitehouse Way?
Protection works through Golden Charter Limited, the principal firm responsible for The Whitehouse Way's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is The Whitehouse Way a scam or clone?
The Whitehouse Way is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is The Whitehouse Way's Firm Reference Number (FRN)?
The Whitehouse Way's FRN is 988432. You can verify it on the FCA register.