The Whiter Smile Ltd

Reference number: 707451

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

The FCA register does not name a principal for this firm.

What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • The Whiter Smile Ltd (FRN 707451) is listed as an introducer appointed representative, but the register does not show its principal firm here. Check the FCA register before sharing your details.
  • Example: if The Whiter Smile refers you to a financial adviser, the advice should come from the principal firm, not from The Whiter Smile itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Verified phone number

    020 7486 1047

  • Verified address

    102 Baker Street, London, W1U 6FY, United Kingdom

Also trades as
  • Baker Street Dental Clinic
  • Baker Street Dental Group

Company details

From the company's Companies House record.

Company name
THE WHITER SMILE LIMITED
Company number
04287842
Company status
Active
Company type
Private limited company
Incorporated
14 September 2001 (24 years old)
Registered office
32 Frithville Gardens Shepherds Bush, London, W12 7JN, England
Nature of business
  • Dental practice activities (SIC 86230)

Current directors and secretaries

Name Role Born Appointed
Samir Pheechool Boulis (Dr) Director Jul 1975 5 Dec 2008
Samir Pheechool Boulis Secretary Not published 1 Dec 2014

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

Names it no longer trades under

This firm has retired 3 trading names. If you were contacted under one of these, the name did belong to this firm, but check the current details above before going ahead.

Show the retired names
  • Dental Lounge
  • Earls Court Dental Clinic
  • Liverpool Street Dental Clinic

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Common questions

Frequently asked questions

Is The Whiter Smile Ltd FCA authorised?
The Whiter Smile Ltd (FRN 707451) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for The Whiter Smile?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. The Whiter Smile Ltd (FRN 707451) is listed as an introducer appointed representative, but the register does not show its principal firm here. Check the FCA register before sharing your details. Example: if The Whiter Smile refers you to a financial adviser, the advice should come from the principal firm, not from The Whiter Smile itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with The Whiter Smile?
Protection works through the principal firm responsible for The Whiter Smile's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is The Whiter Smile a scam or clone?
The Whiter Smile is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is The Whiter Smile's Firm Reference Number (FRN)?
The Whiter Smile's FRN is 707451. You can verify it on the FCA register.