We Are Direct Cremations Limited

Reference number: 1035689

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Serene Funeral Planning Limited Reference number: 975199 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • We Are Direct Cremations Limited (FRN 1035689) introduces customers to Serene Funeral Planning Limited (FRN 975199). Any regulated advice or arranging is done by the principal, not We Are Direct Cremations.
  • Example: if We Are Direct Cremations refers you to a financial adviser, the advice should come from the principal firm, not from We Are Direct Cremations itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Company details

From the company's Companies House record.

Company number
14338472
Company status
Active
Company type
Private limited company
Incorporated
6 September 2022 (3 years old)
Registered office
Robin Hood House, Robin Hood Street, Nottingham, NG3 1GF, England
Nature of business
  • Funeral and related activities (SIC 96030)

Current directors and secretaries

Name Role Born Appointed
Peter David Clarson Director Mar 1986 4 Jul 2024
Chloe Elizabeth Lymn Rose Director Aug 1980 4 Jul 2024
Jackie Lymn Rose Director Jan 1956 4 Jul 2024
Matthew Alexander Lymn Rose Director Oct 1982 4 Jul 2024
Nigel Lymn Rose Director Oct 1954 4 Jul 2024
Penelope Jane Lymn Rose Director Jan 1956 4 Jul 2024
James Myers Secretary Not published 4 Jul 2024

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through Serene Funeral Planning Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

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Common questions

Frequently asked questions

Is We Are Direct Cremations Limited FCA authorised?
We Are Direct Cremations Limited (FRN 1035689) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for We Are Direct Cremations?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. We Are Direct Cremations Limited (FRN 1035689) introduces customers to Serene Funeral Planning Limited (FRN 975199). Any regulated advice or arranging is done by the principal, not We Are Direct Cremations. Example: if We Are Direct Cremations refers you to a financial adviser, the advice should come from the principal firm, not from We Are Direct Cremations itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with We Are Direct Cremations?
Protection works through Serene Funeral Planning Limited, the principal firm responsible for We Are Direct Cremations's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is We Are Direct Cremations a scam or clone?
We Are Direct Cremations is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is We Are Direct Cremations's Firm Reference Number (FRN)?
We Are Direct Cremations's FRN is 1035689. You can verify it on the FCA register.