We Sell Electricals Ltd

Reference number: 969879

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

NewDay Cards Ltd Reference number: 682417 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • We Sell Electricals Ltd (FRN 969879) introduces customers to NewDay Cards Ltd (FRN 682417). Any regulated advice or arranging is done by the principal, not We Sell Electricals.
  • Example: if We Sell Electricals refers you to a financial adviser, the advice should come from the principal firm, not from We Sell Electricals itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Also trades as
  • Hifonix

Company details

From the company's Companies House record.

Company number
09117870
Company status
Active
Company type
Private limited company
Incorporated
7 July 2014 (12 years old)
Registered office
2 Wheeleys Road, Edgbaston, Birmingham, B15 2LD, United Kingdom
Nature of business
  • Other business support service activities not elsewhere classified (SIC 82990)

Current directors and secretaries

Name Role Born Appointed
Aseem Hussain Director Sep 1978 7 Jul 2014

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through NewDay Cards Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

Previously registered as

The FCA register holds one earlier registered name for this firm. A registered name changes when a firm rebrands, and a partnership's changes whenever its partners do.

  • We Sell Electricals Limited

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Common questions

Frequently asked questions

Is We Sell Electricals Ltd FCA authorised?
We Sell Electricals Ltd (FRN 969879) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for We Sell Electricals?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. We Sell Electricals Ltd (FRN 969879) introduces customers to NewDay Cards Ltd (FRN 682417). Any regulated advice or arranging is done by the principal, not We Sell Electricals. Example: if We Sell Electricals refers you to a financial adviser, the advice should come from the principal firm, not from We Sell Electricals itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with We Sell Electricals?
Protection works through NewDay Cards Ltd, the principal firm responsible for We Sell Electricals's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is We Sell Electricals a scam or clone?
We Sell Electricals is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is We Sell Electricals's Firm Reference Number (FRN)?
We Sell Electricals's FRN is 969879. You can verify it on the FCA register.