Which? Limited

Reference number: 610689

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Stickee Technology Limited Reference number: 916665 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Which? Limited (FRN 610689) introduces customers to Stickee Technology Limited (FRN 916665). Any regulated advice or arranging is done by the principal, not Which?.
  • Example: if Which? refers you to a financial adviser, the advice should come from the principal firm, not from Which? itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Same company

This company holds another FCA record

A company can hold several FCA records, covering different parts of its business, and each one carries its own permissions and protection. The reference number you were given decides which record applies to you.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Company details

From the company's Companies House record.

Company number
00677665
Company status
Active
Company type
Private limited company
Incorporated
13 December 1960 (65 years old)
Registered office
Matches the FCA register address ✓
Nature of business
  • Publishing of consumer and business journals and periodicals (SIC 58142)
  • Other publishing activities (SIC 58190)

Current directors and secretaries

Name Role Born Appointed
Ms Anabel Hoult Director Dec 1969 1 Oct 2018
Kevin Harry Gaskell Director Nov 1963 1 Jan 2021
Kenneth Danquah Director Nov 1985 1 Apr 2022
Christina Jane Scott Director Sep 1970 11 Sep 2024
Emma Jane Scott Director May 1968 11 Sep 2024
James Edward Fairclough Director May 1976 23 Jan 2026
Nigel Gregory Vaz Director Apr 1978 2 Feb 2026
Charmian Averty Secretary Not published 11 Jun 2015

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through Stickee Technology Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

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Common questions

Frequently asked questions

Is Which? Limited FCA authorised?
Which? Limited (FRN 610689) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Which??
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Which? Limited (FRN 610689) introduces customers to Stickee Technology Limited (FRN 916665). Any regulated advice or arranging is done by the principal, not Which?. Example: if Which? refers you to a financial adviser, the advice should come from the principal firm, not from Which? itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with Which??
Protection works through Stickee Technology Limited, the principal firm responsible for Which?'s regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is Which? a scam or clone?
Which? is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is Which?'s Firm Reference Number (FRN)?
Which?'s FRN is 610689. You can verify it on the FCA register.