Digital Roo Ltd

Reference number: 958709

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Your Mortgage People Limited Reference number: 685250 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Digital Roo Ltd (FRN 958709) introduces customers to Your Mortgage People Limited (FRN 685250). Any regulated advice or arranging is done by the principal, not Digital Roo.
  • Example: if Digital Roo refers you to a financial adviser, the advice should come from the principal firm, not from Digital Roo itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Identity

Check their details

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Verified phone number

    01273 033343

  • Verified address

    Middle Street, Brighton, BN1 1AL, United Kingdom

Also trades as 4 other names
  • Better Money Advice
  • Money Saving Guru
  • Mortgage Savings Expert
  • Policy Guru

Company details

From the company's Companies House record.

Company number
11496923
Company status
Active
Company type
Private limited company
Incorporated
2 August 2018 (8 years old)
Registered office
49 Station Road, Polegate, East Sussex, BN26 6EA, England
Nature of business
  • Advertising agencies (SIC 73110)

Current directors and secretaries

Name Role Born Appointed
Thomas Raymond Blake Director Sep 1990 2 Aug 2018
Natalia Blake Director Nov 1991 1 Jan 2025

Check on the FCA register → Report a scam →

Activities and protection

What they can do, and how you are protected

  • Protection through the principal firm
    Protection works through Your Mortgage People Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Complaints: You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Track record

FCA actions and complaints

No FCA disciplinary action, and no complaints recorded with the Ombudsman.

Names it no longer trades under

This firm has retired 2 trading names. If you were contacted under one of these, the name did belong to this firm, but check the current details above before going ahead.

Show the retired names
  • Dads with Capes
  • Remortgage Guru

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Common questions

Frequently asked questions

Is Digital Roo Ltd FCA authorised?
Digital Roo Ltd (FRN 958709) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Digital Roo?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Digital Roo Ltd (FRN 958709) introduces customers to Your Mortgage People Limited (FRN 685250). Any regulated advice or arranging is done by the principal, not Digital Roo. Example: if Digital Roo refers you to a financial adviser, the advice should come from the principal firm, not from Digital Roo itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Is my money safe with Digital Roo?
Protection works through Your Mortgage People Limited, the principal firm responsible for Digital Roo's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Is Digital Roo a scam or clone?
Digital Roo is a genuine FCA-listed firm. However, scammers sometimes clone authorised firms. Always check that the contact details you were given match those on the FCA register before sending money or sharing information.
What is Digital Roo's Firm Reference Number (FRN)?
Digital Roo's FRN is 958709. You can verify it on the FCA register.